🆚 Magnite vs. PubMatic
- 📈 Magnite is slightly more popular than PubMatic.
- 🌎 Magnite is more popular in the United States, the United Kingdom, and Germany.
- 🌍 PubMatic is more popular in Turkey, India, and the Netherlands.
Statistics based on 3.3M+ analyzed websites. About this data
MagniteType
Advertising technology
Advertising technology
About
Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.
It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.
PubMatic is a supply-side programmatic advertising platform.
Headquarters
New York, United States
Redwood City, California, United States
Categories
Advertising › Rank #21
Advertising › Rank #27
Popularity
Determined by the number of sites using each technology.
Magnite advertising technology is 1.2 times more popular than PubMatic.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Magnite is more popular in the United States, the United Kingdom, and Germany, while PubMatic is more popular in Turkey, India, and the Netherlands.
United States
United Kingdom
Turkey
Germany
France
Italy
Canada
Spain
Japan
Poland
Awards
- ⭐ 10th most popular in Sweden in the Advertising category.
- 🔥 12nd most popular in Canada in the Advertising category.
- 🔥 13rd most popular in Turkey in the Advertising category.
- 🔥 15th most popular in the Czech Republic in the Advertising category.
- 🔥 16th most popular in the United Kingdom in the Advertising category.
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 17th most popular in India in the Advertising category.
- 🔥 18th most popular in Indonesia in the Advertising category.
- 🔥 18th most popular in the Czech Republic in the Advertising category.
- 🔥 20th most popular in Sweden in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Magnite is more popular among sites focused on general news, online shopping, and entertainment, while PubMatic is more commonly used on blogs and wiki, motor vehicles, and forum, bulletin boards sites.
General News
Online Shopping
Blogs/Wiki
Entertainment
Sports
Business
Marketing/Merchandising
Fashion/Beauty
Finance/Banking
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
OpenX
Nexxen
TripleLift🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.