🆚 Microsoft Invest vs. OpenX

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Microsoft Invest is a a demand side ad management platform with full buy-side capabilities.

OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.

It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.

Headquarters

Redmond, Washington, United States
Pasadena, California, United States

Website

Categories

Advertising › Rank #15
Advertising › Rank #23

Popularity

Determined by the number of sites using each technology.

Microsoft Invest advertising technology is 1.9 times more popular than OpenX.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Invest is more popular in the United States, the United Kingdom, and Germany, while OpenX is more popular in Poland, Russia, and Bulgaria.
United States
United Kingdom
Germany
Turkey
France
Spain
Italy
Netherlands
Poland
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Invest is more popular among sites focused on general news, business, and online shopping, while OpenX is more commonly used on games and portal sites sites.
General News
Business
Online Shopping
Marketing/Merchandising
Blogs/Wiki
Entertainment
Finance/Banking
Fashion/Beauty
Travel
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#131
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.