🆚 Mixpanel vs. Smartlook

Type

Web analytics tool
Web analytics tool

About

Mixpanel is a real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications.

It focuses on tracking specific actions (events) rather than page views, offers retention and engagement metrics, cohort and segmentation analysis, session replay and experimentation tools, and more than 500 integrations with third-party tools such as OneSignal, Marketo, HubSpot, Zoho, VWO, Optimizely, and others.

Smartlook is an all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels.

Headquarters

San Francisco, California, United States
San Jose, California, United States

Website

Pricing

Free version ✔️Up to 1 million monthly events
Growth$140+/month
EnterpriseCustom
Free version ✔️
Pro$55+/month

Categories

Analytics › Rank #39
Analytics › Rank #37
Conversion Optimization › Rank #7

Popularity

Determined by the number of sites using each technology.

The Smartlook web analytics tool is as popular as Mixpanel.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Smartlook is more popular in the Czech Republic, the United Kingdom, and Brazil, while Mixpanel is more popular in the United States, Canada, and the Netherlands.
United States
Czech Republic
United Kingdom
Brazil
France
Poland
Germany
India
Spain
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Smartlook is more popular among sites focused on online shopping, fashion and beauty, and sports, while Mixpanel is more commonly used on business, marketing and merchandising, and Internet services sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Travel
Finance/Banking
Education/Reference
Fashion/Beauty
Software/Hardware
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,024
#1,179
View more ➝
Name
Rank
#5,505
#6,408
#7,887
#8,645
View more ➝

See also

🗃️ About This Data