🆚 Nielsen vs. Permutive
Compare technologies based on real-world usage data *- 📈 Permutive is slightly more popular than Nielsen.
- 🌍 Permutive is more popular in the United Kingdom, Spain, and Canada.
- 🌎 Nielsen is more popular in the United States, Italy, and Germany.
Type
About
The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.
Permutive is a real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent.
Headquarters
Pricing
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in Italy in the DMP category.
- 🥈 Second most popular in New Zealand in the DMP category.
- 🥈 Second most popular in Russia in the DMP category.
- 🥉 Third most popular in Australia in the DMP category.
- ⭐ 5th most popular in Germany in the DMP category.
- 🥈 Second most popular in Ireland in the DMP category.
- 🥉 Third most popular in the United Kingdom in the DMP category.
- 🥉 Third most popular in Spain in the DMP category.
- 🥉 Third most popular in Canada in the DMP category.
- ⭐ 6th most popular in France in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.