🆚 PubMatic vs. Sovrn
- 📈 PubMatic is twice as popular as Sovrn.
- 🌎 PubMatic is more popular in the United States, Turkey, and the United Kingdom.
- 🌍 Sovrn is more popular in Japan, Russia, and Switzerland.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Advertising technology
Advertising technology
About
PubMatic is a supply-side programmatic advertising platform.
Sovrn is a programmatic advertising and publisher platform.
Headquarters
Redwood City, California, United States
Boulder, Colorado, United States
Categories
Advertising › Rank #27
Advertising › Rank #42
Popularity
Determined by the number of sites using each technology.
PubMatic advertising technology is 2 times more popular than Sovrn.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
PubMatic is more popular in the United States, Turkey, and the United Kingdom, while Sovrn is more popular in Japan, Russia, and Switzerland.
United States
Turkey
United Kingdom
Germany
Japan
France
Italy
Spain
India
Poland
Awards
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 17th most popular in India in the Advertising category.
- 🔥 18th most popular in Indonesia in the Advertising category.
- 🔥 18th most popular in the Czech Republic in the Advertising category.
- 🔥 20th most popular in Sweden in the Advertising category.
- ⭐ 9th most popular in Vietnam in the Advertising category.
- 🔥 20th most popular in Japan in the Advertising category.
- ⬆️ 24th most popular in Turkey in the Advertising category.
- ⬆️ 24th most popular in Romania in the Advertising category.
- ⬆️ 27th most popular in Russia in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
PubMatic is more popular than Sovrn in all market segments.
General News
Blogs/Wiki
Online Shopping
Entertainment
Business
Marketing/Merchandising
Fashion/Beauty
Sports
Finance/Banking
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Magnite
OpenX
TripleLift
Nexxen🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.