🆚 Salesforce Marketing Cloud vs. VWO

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Web analytics tool

About

Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.

VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.

Headquarters

San Francisco, California, United States
Delhi, India

Website

Pricing

Free version ❌
Marketing Cloud
Starter$25/user/month
Growth Edition$18,000/year
Advanced Edition$39,000/year
Add-ons
Salesforce Personalization$96,000/year
Marketing Intelligence$120,000/year
Loyalty Management$240,000/year
Free version ❌Free 30-day trial
VWO Insights$2,064+/year
VWO Testing$4,068+/year
VWO Personalize$3,828+/year

Categories

Marketing Automation › Rank #5
CDP › Rank #4
Personalization › Rank #4
Personalization › Rank #2
Push Notifications › Rank #4
Analytics › Rank #18
A/B Testing › Rank #1
Feature Management › Rank #1

Popularity

Determined by the number of sites using each technology.

The VWO web analytics tool is 1.6 times more popular than Salesforce Marketing Cloud.
Total websites

Market share

Personalization

Popularity by country

Determined by the number of sites detected from each country.

VWO is more popular in the United States, the United Kingdom, and the Netherlands, while Salesforce Marketing Cloud is more popular in Japan, Switzerland, and China.
United States
United Kingdom
Netherlands
Japan
Australia
Germany
Canada
Spain
France
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

VWO is more popular among sites focused on online shopping, marketing and merchandising, and education and reference, while Salesforce Marketing Cloud is more commonly used on business, job search, and motor vehicles sites.
Business
Online Shopping
Marketing/Merchandising
Education/Reference
Internet Services
Software/Hardware
Finance/Banking
Health
Fashion/Beauty
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.