🆚 Salesforce Marketing Cloud vs. Wunderkind

Type

Marketing automation platform
Marketing automation platform

About

Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.

Wunderkind is a performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels.

It combines a proprietary identity network that recognizes over 9 billion devices with real-time behavioral signals to build persistent user profiles, applies AI to determine the next best action, channel, and timing, and activates campaigns across email, SMS, onsite experiences, and advertising.

Headquarters

San Francisco, California, United States
New York, United States

Website

Pricing

Free version ❌
Marketing Cloud
Starter$25/user/month
Growth Edition$18,000/year
Advanced Edition$39,000/year
Add-ons
Salesforce Personalization$96,000/year
Marketing Intelligence$120,000/year
Loyalty Management$240,000/year
Custom enterprise-level, $6,000+/month

Categories

Marketing Automation › Rank #5
Marketing Automation › Rank #28
CDP › Rank #4
Personalization › Rank #3
Personalization › Rank #22
Push Notifications › Rank #4
Identity Resolution › Rank #12

Popularity

Determined by the number of sites using each technology.

The Salesforce Marketing Cloud platform is 9 times more popular than Wunderkind.
Total websites

Market share

Marketing Automation
Personalization

Popularity by country

Determined by the number of sites detected from each country.

Salesforce Marketing Cloud is more popular than Wunderkind in all countries.
United States
Japan
United Kingdom
Australia
Germany
Canada
France
Spain
Netherlands
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Salesforce Marketing Cloud is more popular than Wunderkind in all market segments.
Business
Online Shopping
Marketing/Merchandising
Fashion/Beauty
Software/Hardware
Finance/Banking
Education/Reference
Health
Internet Services
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

🗃️ About This Data