⚡ CRM in the United Kingdom

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers. These systems typically consolidate customer data, track communications like emails and calls, and automate marketing campaigns.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our data, customer relationship management systems are used on 2.5% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top CRM systems in the United Kingdom in 2026, based on market share.

The most popular is Zendesk with an impressive share of 41.2%, followed by HubSpot CRM with 14.5% and Brevo with 11.2%.

🚀 Highlights

Here is a list of the top systems that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best CRM Systems

Below is a more detailed list of the top 25 of the 41 CRM systems used on sites from the United Kingdom, ranked by their market share.

RankNameMarket share
1
Zendesk
San Francisco, California, United States

A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting.

$19+/agent/month
2
HubSpot CRM
Cambridge, Massachusetts, United States

An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database.

Free$45+/month
3
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
4
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
5
Salesforce
San Francisco, California, United States

A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships.

$25+/user/month
6
Microsoft Dynamics 365
Redmond, Washington, United States

A cloud-based suite of CRM and ERP business applications offered by Microsoft.

$65+/user/month
7
Zoho CRM
Chennai, India

A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations.

$20+/user/month
8
Freshsales
San Mateo, California, United States

A cloud-based CRM solution packed with features and AI-enhanced capabilities.

$11+/user/month
9
Pipedrive
New York, United States

A web-based CRM that lets you track your sales pipeline, optimize leads, manage deals with AI, and automate your entire sales process.

$24+/seat/month
10
CiviCRM
San Francisco, California, United States

A web-based constituent relationship management system built by and for nonprofit organizations and NGO's.

FreeOpen source
11
Keap
Dallas, Texas, United States

A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses.

$299+/month
12
Odoo
Grand Rosière, Belgium

An open source, web-based ERP system that includes CRM, eCommerce, accounting, inventory, point of sale, and project management.

FreeOpen source
13
HighLevel
Dallas, Texas, United States

An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard.

$97+/month
14
GA Connector
Warsaw, Poland

A platform that enables the exchange of data between Google Analytics and CRM systems, with integrations for Salesforce, Microsoft Dynamics, Zoho CRM, Pipedrive, and others.

$125+/month
15
Vcita
Bellevue, Washington, United States

A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments.

$35+/month
16
Agile CRM
Dallas, Texas, United States

Customer relationship management software with marketing automation, sales pipeline, and customer service capabilities.

Free$14.99+/user/month
17
Capsule
Manchester, United Kingdom

A cloud-based CRM platform that offers contact management, task tracking, sales pipeline oversight, opportunity management, and sales analytics.

Free£17+/user/month
18
Gist
Newark, Delaware, United States

A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk.

Free$29+/month
19
Ontraport
Santa Barbara, California, United States

A CRM and automation platform with email and SMS automation, web forms, payments, memberships, marketing tracking and partner programs.

$29+/month
20
Groove.cm
Boca Raton, Florida, United States

An all-in-one marketing CRM that includes drag-and-drop website, page and funnel builder, email marketing, sales and affiliate tools.

$42/month
21
Pabau
Bedford, United Kingdom

A clinic management software that integrates appointment scheduling and point of sale.

$69+/month
22
Kustomer
Short Hills, New Jersey, United States

An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Facebook Messenger.

$89+/user/month
23
Bitrix24
Kaliningrad, Russia

A Russian multi-component collaboration, automation, sales and marketing software platform.

Free$61+/month
24
NetSuite
Austin, Texas, United States

A cloud-based enterprise resource planning software that includes the SuiteCommerce e-commerce solution.

$20,000+/year
25
Zenchef
Paris, France

A restaurant management software platform that lets restaurants handle online reservations, table management, payments, and loyalty from a centralized system.

€109+/month

👉 See Also

Data is based on the analysis of 143,485 websites from the United Kingdom.
Statistics were last calculated on .
For details, see our methodology and disclaimer.