⚡ Email Marketing

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Email marketing software provides the tools needed to manage contact lists, design and send both marketing and transactional emails, segment audiences, automate message delivery based on user behavior, ensure regulatory compliance, and measure performance through delivery and engagement metrics.

According to our research, email marketing platforms are detected on 7.3% of all websites.
90.1% of these sites use only one email marketing platform, 8.6% use two, and 1.3% use three or more of them.

⭐ Most Popular in 2026

The following chart shows the leading email marketing platforms in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 44.5%, followed by Klaviyo with 17% and OneSignal with 6.2%.

Mailchimp 44.5%
Klaviyo 17%
OneSignal 6.2%
Constant Contact 4.7%
MailerLite 3.9%
Yotpo 3.5%
Brevo 3.5%
ActiveCampaign 3%
Kit 1.9%
Substack 1.9%
Mailmunch 1.8%
Attentive 1.6%
Icegram Express 1.4%
BDOW! 1.3%
Other 3.8%

You can also drill down by country:

🚀 Country Highlights

Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

OneSignal is #1 in Turkey ^(-2)
MailerLite is #1 in Poland ^(-4)
Brevo is #2 in France ^(-5)
Constant Contact is #3 in the United States ^(-1)
Yotpo is #3 in Australia ^(-3)
ActiveCampaign is #3 in the Netherlands ^(-5)
CleverReach is #3 in Germany ^(-19)
Icegram Express is #4 in India ^(-9)
Dotdigital is #4 in the United Kingdom ^(-13)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 62 email marketing platforms we detect, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	44.5%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	17%
3	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	6.2%
4	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	4.7%
5	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	3.9%
6	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	3.5%
7	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.5%
8	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	3%
9	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.9%
10	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	1.9%
11	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	1.8%
12	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	1.6%
13	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	1.4%
14	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1.3%
15	Flodesk San Francisco, California, United States An email marketing platform with a design-first approach and powerful automation. Free$25+/month	1.3%
16	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics. $12+/month	1.1%
17	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1%
18	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1%
19	Mailjet Paris, France A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns. Free$17+/month	0.9%
20	AWeber Chalfont, Pennsylvania, United States An email marketing, automation and landing page software. Free$15+/month	0.9%
21	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.8%
22	CleverReach Rastede, Lower Saxony, Germany An email marketing software that helps users create and send professional, GDPR-compliant newsletters. Free€15+/month	0.7%
23	LiveIntent New York, United States An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers. $$$	0.7%
24	MailOptin Sheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers. Free$99+/year	0.6%
25	Metorik Melbourne, Victoria, Australia A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify. $20+/month	0.6%

👉 See Also

🔗 Links
- Email marketing
👨‍👩‍👦‍👦 Community
- Reddit

Data is based on the analysis of 3,320,618 websites.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.