⚡ Email Marketing

Email marketing allows businesses to announce new products, share company updates, and promote special offers.

According to our research, email marketing platforms are used on 6.5% of all websites.
92.1% of these sites use only one email marketing platform, 6.9% use two, and 1% use three or more of them.

⭐ Most Popular in 2025

The following chart shows the leading email marketing platforms in 2025, based on market share.

The most popular is MailChimp, which dominates the market with an overwhelming 50.6% share.
It is followed by Klaviyo with 9.4% and OneSignal with 6.5%.

MailChimp 50.6%
Klaviyo 9.4%
OneSignal 6.5%
Constant Contact 5.1%
MailerLite 4.2%
ActiveCampaign 3.2%
Brevo 2.7%
Yotpo 2.4%
Mailmunch 2.2%
BDOW! 1.8%
Kit 1.8%
Substack 1.7%
Icegram Express 1.7%
Campaign Monitor 1.4%
Other 5.3%

You can also drill down by country:

Canada

🚀 Highlights

Here is a list of platforms that are particularly popular in certain countries.
Differences between global and country rankings are shown in parentheses.

OneSignal is #1 in Turkey ^(-2)
MailerLite is #1 in Poland ^(-4)
Constant Contact is #2 in the United States ^(-2)
ActiveCampaign is #2 in the Netherlands ^(-4)
Brevo is #2 in France ^(-5)
Campaign Monitor is #2 in Belgium ^(-12)
CleverReach is #2 in Germany ^(-19)
Yotpo is #3 in Canada ^(-5)
Icegram Express is #3 in India ^(-10)
Mailmunch is #4 in Brazil ^(-5)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 59 email marketing platforms we detect, ranked by their market share.

Rank	Name	Market share
1	MailChimpAtlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create and send out email marketing campaigns.	50.6%
2	KlaviyoBoston, Massachusetts, United States A marketing automation and unified data platform with email, SMS and web push integration, form builder, customer segmentation and AI.	9.4%
3	OneSignalSan Mateo, California, United States An omnichannel customer engagement solution that powers personalized customer journeys through mobile and web push notifications, in-app messaging, SMS and email.	6.5%
4	Constant ContactWaltham, Massachusetts, United States An email marketing platform that also offers SMS, social media, and event marketing services.	5.1%
5	MailerLiteSan Francisco, California, United States A service that allows clients to collect email addresses and create, send and track email promotions.	4.2%
6	ActiveCampaignChicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.	3.2%
7	BrevoParis, France A cloud-based CRM and email marketing platform.	2.7%
8	YotpoNew York, United States A content marketing platform for e-commerce businesses that handles SMS & email marketing, customer reviews, loyalty and subscriptions.	2.4%
9	MailmunchSan Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers.	2.2%
10	BDOW!Chandler, Arizona, United States A website pop-up and form tool designed to help you build a more engaged email list.	1.8%
11	KitBoise, Idaho, United States An email marketing platform for creators and small businesses.	1.8%
12	SubstackSan Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization.	1.7%
13	Icegram ExpressCovina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce.	1.7%
14	Campaign MonitorNashville, Tennessee, United States An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics.	1.4%
15	FlodeskSan Francisco, California, United States An email marketing platform with a design-first approach and powerful automation.	1.3%
16	AWeberChalfont, Pennsylvania, United States An email marketing, automation and landing page software.	1.2%
17	AttentiveNew York, United States An AI-powered SMS and email marketing platform.	1%
18	DotdigitalLondon, United Kingdom A marketing automation platform that allows users to automate cross-channel campaigns, create personalized, dynamic messages, and track campaign performance in real time.	1%
19	MailjetParis, France A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns.	0.9%
20	MailOptinSheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers.	0.8%
21	CleverReachRastede, Lower Saxony, Germany An email marketing software that helps users create and send professional, GDPR compliant newsletters.	0.7%
22	PrivyBoston, Massachusetts, United States An email and SMS marketing platform with conversion optimization widgets such as popups, spin-to-win wheel and free shipping bar.	0.7%
23	GetResponseGdansk, Poland A marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.	0.6%
24	HighLevelDallas, Texas, United States An all-in-one marketing and sales platform for agencies and marketers.	0.5%
25	DripMinneapolis, Minnesota, United States A marketing automation platform that helps e-commerce businesses grow, engage, and convert their audiences through email and on-site marketing.	0.5%