Demandbase
Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.
It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.
According to our data, Demandbase ranks 11th among the identity resolution software we track.
It has 3.8% of the identity resolution market share and is present on 0.03% of all websites.
- 🏠 Website
💸 Pricing
📊 Rankings and Market Share
- Identity Resolution
- Rank: 11
- Market share: 3.8%
- Lead Generation
- Rank: 22
- Market share: 1.8%
- Advertising
- Rank: 72
- Market share: 0.2%
- Marketing Attribution
- Rank: 8
- Market share: 4.7%
🏆 Demandbase Awards
- ⭐ 5th most popular in the United States in the Marketing Attribution category.
- ⭐ 5th most popular in the United Kingdom in the Marketing Attribution category.
- ⭐ 7th most popular in the United States in the Identity Resolution category.
- ⭐ 7th most popular in the Netherlands in the Marketing Attribution category.
- ⭐ 9th most popular in Germany in the Identity Resolution category.
- ⭐ 9th most popular in the Netherlands in the Identity Resolution category.
- ⭐ 10th most popular in the United Kingdom in the Identity Resolution category.
- 🔥 11st most popular in Germany in the Lead Generation category.
- 🔥 15th most popular in the United States in the Lead Generation category.
- 🔥 18th most popular in the Netherlands in the Lead Generation category.
⚡ Sites Using Demandbase
We have data on 949 websites that use the Demandbase identity resolution software solution. Here is a list of some of the top ranked ones.
The highest rated site using Demandbase is 
paypal.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | paypal.com |
#45 | United States | American English |
| 2 |  uber.com |
#117 | United States | English |
| 3 |  salesforce.com |
#151 | United States | English |
| 4 |  atlassian.com |
#165 | United States | English |
| 5 |  sap.com |
#455 | Germany | English |
| 6 | #590 | Switzerland | British English | |
| 7 | #1,104 | English | ||
| 8 | #1,304 | English | ||
| 9 | #1,333 | United States | American English | |
| 10 | #1,334 | American English | ||
| 11 | #1,344 | United States | English | |
| 12 |  cloudinary.com |
#1,359 | English | |
| 13 | #1,556 | United States | American English | |
| 14 | #1,787 | English | ||
| 15 | #2,002 | Netherlands | American English | |
| 16 | #2,020 | France | English | |
| 17 | #2,123 | English | ||
| 18 | #2,520 | United States | English | |
| 19 | #2,574 | United States | English | |
| 20 | #2,599 | United States | English |
📈 Usage Statistics
Most of the sites that use Demandbase:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Demandbase are from the United States, the United Kingdom, and Germany.
- United States 55.8%
- United Kingdom 8.8%
- Germany 6.8%
- Netherlands 3.1%
- Canada 3%
- France 2.1%
- Australia 1.9%
- China 1.6%
- Italy 1.3%
- Other 15.6%
Most Demandbase users speak English or German.
- English 85.1%
- German 4.2%
- Spanish 1.8%
- Dutch 1.4%
- Chinese 1.4%
- French 1.2%
- Italian 0.8%
- Portuguese 0.7%
- Swedish 0.5%
- Other 2.9%
The Demandbase identity resolution software solution is especially popular on .com top-level domains.
- .com 73.9%
- .de 3.3%
- .co.uk 1.8%
- .org 1.6%
- .net 1.4%
- .ca 1.3%
- .nl 1.2%
- .com.au 1.2%
- .io 1.1%
- Other 13.2%
The primary market segments for websites utilizing Demandbase include business, software and hardware, and finance and banking.
- Business 42.9%
- Software/Hardware 16.8%
- Finance/Banking 6.9%
- Online Shopping 6.5%
- Internet Services 6.2%
- Health 4.6%
- Marketing/Merchandising 4.5%
- Education/Reference 2.9%
- Blogs/Wiki 0.9%
- Other 7.8%
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Where is Demandbase's headquarters?
Demandbase is located in San Francisco, California, United States.
Which country uses Demandbase the most?
The majority of Demandbase users are from the United States.
Who uses Demandbase?
According to our data, Demandbase is used on hundreds of sites, including such established ones as paypal.com, uber.com, and salesforce.com.
Do academic institutions use Demandbase?
Yes. In total, we know of 7 academic websites in the United States that use Demandbase.
How does Demandbase stack up against its competitors?
Demandbase is a moderately popular identity resolution software solution, ranking ahead of 22 other identity resolution software we track.
What are the alternatives to Demandbase?
Alternatives and possible competitors to Demandbase may include 
ZoomInfo WebSights, 
6sense, and DemandScience.
👉 See Also
- ✨ Related Technologies
HubSpot CRM
LinkedIn
Marketo Engage