⚡ Personalization in China
Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.
China is an East Asian country with a population of around 1.4 billion people.
According to our research, personalization software is used on 0.3% of websites from China.
⭐ Most Popular in 2026
The following chart shows the top personalization software in China in 2026, based on market share.
The most popular is Adobe Experience Platform with an impressive share of 33.1%, followed by
Salesforce Marketing Cloud with 16.3% and
VWO with 13.3%.
Adobe Experience Platform 33.1%
Salesforce Marketing Cloud 16.3%
VWO 13.3%
Acquia 8.4%Adobe Target 6.1%
Optimizely 6.1%
Shogun 4.9%
Coveo 3.8%
Emarsys 3.4%
AddShoppers 2.7%
ActiveCampaign 2.7%
Dotdigital 1.5%Discount Ninja 1.1%
Shoplift 1.1%
AB Tasty 0.8%
🚀 Highlights
Here is a list of the top software that is more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.
- 2.
Salesforce Marketing Cloud (-2)
- 4.
Acquia (-4) - 5.
Adobe Target (-4)
- 8.
Coveo (-18)
- 9.
Emarsys (-9)
- 10.
AddShoppers (-17)
- 13.
Discount Ninja (-32)
- 14.
Shoplift (-3)
- 17.
Kameleoon (-6)
- 18.
Appier (-32)
✨ Best Personalization Software
Below is a more detailed list of the top 25 of the 38 personalization software solutions used on sites from China, ranked by their market share.
👉 See Also
Statistics were last calculated on .
For details, see our methodology and disclaimer.
Yieldify
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