⚡ Personalization in China

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

China is an East Asian country with a population of around 1.4 billion people.

According to our research, personalization software is used on 0.3% of websites from China.

⭐ Most Popular in 2026

The following chart shows the top personalization software in China in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 33.1%, followed by Salesforce Marketing Cloud with 16.3% and VWO with 13.3%.

🚀 Highlights

Here is a list of the top software that is more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 38 personalization software solutions used on sites from China, ranked by their market share.

RankNameMarket share
1
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
2
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
3
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
4
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
5
Adobe Target
San Jose, California, United States

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

$50,000/year
6
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
7
Shogun
Walnut, California, United States

An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools.

$39+/month
8
Coveo
Quebec City, Canada

An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning.

$600+/month
9
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.

$1,500/month
10
AddShoppers
Charlotte, North Carolina, United States

A digital commerce platform focused on bringing shoppers and brands together through seamless shopping experiences.

$$$
11
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
12
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
13
Discount Ninja
Sint-Martens-Latem, Belgium

A personalized promotions platform for Shopify that enables merchants to create configurable offers, secret deals, personalized up-sell and cross-sell suggestions, and dynamic gifting options.

$49+/month
14
Shoplift
New York, United States

A conversion rate optimization and A/B testing platform built specifically for Shopify.

$99+/month
15
AB Tasty
Paris, France

A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

$1,000+/month
16
Intelligems
Middletown, Delaware, United States

A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates.

$99+/month
17
Kameleoon
Paris, France

An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies.

$35,000+/year
18
Appier
Taipei, Taiwan

Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.

19
Amplify
Ge'alya, Israel

A suite of growth tools that helps Shopify merchants boost key metrics like revenue, average order value, and lifetime value with integrated bundles, upsells, subscriptions, and an intelligent cart.

$29.5+/month
20
Yieldify
London, United Kingdom

A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences.

$$$
21
Sailthru
Nashville, Tennessee, United States

A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers.

$$$
22
Justuno
Fairfax, California, United States

An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior.

Free$39+/month
23
Wunderkind
New York, United States

A performance marketing solution for brands, publishers, and advertisers.

24
Evalanche
Starnberg, Germany

A German cloud-based marketing platform for generating automated campaigns, email marketing, and cross-media communication.

€145+/month
25
Visually

A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor.

$15+/month

👉 See Also

Data is based on the analysis of 82,655 websites from China.
Statistics were last calculated on .
For details, see our methodology and disclaimer.