⚡ Personalization Software in Korea

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Korea is an East Asian country with a population of around 52 million people.

According to our research, personalization software is used on 0.7% of websites from Korea.

Statistics based on 26K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Korea in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 32.8%, followed by Braze with 13.7% and Salesforce Marketing Cloud with 13.7%.

Adobe Experience Platform 32.8%
Braze 13.7%
Salesforce Marketing Cloud 13.7%
VWO 8.2%
Appier 6.6%
Adobe Target 6%
Optimizely 6%
Coveo 3.3%
Nosto 2.7%
Insider 2.2%
Yieldify 2.2%
Visually 2.2%
Ometria 2.2%
ActiveCampaign 1.6%
Shogun 1.1%

🚀 Highlights

Here is a list of the top solutions that is more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Braze ^(-19)
5. Appier ^(-45)
6. Adobe Target ^(-2)
8. Coveo ^(-16)
9. Nosto ^(-5)
10. Insider ^(-15)
11. Yieldify ^(-34)
12. Visually ^(-21)
13. Ometria ^(-36)
17. Kameleoon ^(-3)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 30 personalization software solutions used on sites from Korea, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	32.8%
2	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	13.7%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	13.7%
4	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	8.2%
5	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.	6.6%
6	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	6%
7	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	6%
8	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	3.3%
9	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences. $$$	2.7%
10	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	2.2%
11	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	2.2%
12	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	2.2%
13	Ometria London, United Kingdom A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages. $$$	2.2%
14	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	1.6%
15	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	1.1%
16	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.1%
17	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	1.1%
18	Amplify Ge'alya, Israel A suite of growth tools that helps Shopify merchants boost key metrics like revenue, average order value, and lifetime value with integrated bundles, upsells, subscriptions, and an intelligent cart. $29.5+/month	1.1%
19	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.1%
20	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.1%
21	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	0.5%
22	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	0.5%
23	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	0.5%
24	AddShoppers Charlotte, North Carolina, United States A digital commerce platform focused on bringing shoppers and brands together through seamless shopping experiences. $$$	0.5%
25	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.5%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 26,390 websites from Korea.
We currently track the presence of 67 personalization software solutions across the web.
Of these, 30 were detected on websites from Korea.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.