⚡ Personalization Software in Korea

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Korea is an East Asian country with a population of around 52 million people.

According to our research, personalization software is used on 0.7% of websites from Korea.

Statistics based on 30K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Korea in 2026, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 32.2%, followed by Salesforce Marketing Cloud with 15.6% and Braze with 12.2%.

Adobe Experience Platform 32.2%
Salesforce Marketing Cloud 15.6%
Braze 12.2%
VWO 10.7%
Appier 7.3%
Optimizely 4.9%
Adobe Target 4.4%
Insider One 2.9%
Nosto 2.4%
Yieldify 2.4%
Coveo 2%
Visually 1.5%
Ometria 1.5%
Emarsys 1%
Webflow Optimize 1%

🚀 Highlights

Here is a list of the top solutions that is more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Salesforce Marketing Cloud ^(-2)
3. Braze ^(-21)
5. Appier ^(-46)
7. Adobe Target ^(-3)
8. Insider One ^(-14)
9. Nosto ^(-9)
10. Yieldify ^(-35)
11. Coveo ^(-16)
12. Visually ^(-19)
13. Ometria ^(-39)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 31 personalization software solutions used on sites from Korea, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	32.2%
2	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	15.6%
3	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	12.2%
4	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	10.7%
5	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement. $$$	7.3%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	4.9%
7	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	4.4%
8	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	2.9%
9	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	2.4%
10	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	2.4%
11	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	2%
12	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	1.5%
13	Ometria London, United Kingdom A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages. $$$	1.5%
14	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	1%
15	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1%
16	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1%
17	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1%
18	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	1%
19	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	1%
20	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1%
21	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	1%
22	CleverTap San Francisco, California, United States A customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn. $75+/month	0.5%
23	Amplify Ge'alya, Israel A suite of growth tools that helps Shopify merchants boost key metrics like revenue, average order value, and lifetime value with integrated bundles, upsells, subscriptions, and an intelligent cart. $29.5+/month	0.5%
24	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.5%
25	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	0.5%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 30,207 websites from Korea.
We currently track the presence of 72 personalization software solutions across the web.
Of these, 31 were detected on websites from Korea.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.