⚡ Personalization in Russia

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Russia is a Eurasian country with a population of around 144 million people.

According to our research, personalization software is used on 0.1% of websites from Russia.

⭐ Most Popular in 2026

The following chart shows the top personalization software in Russia in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 29.6%, followed by VWO with 16.8% and Yieldify with 9.6%.

Adobe Experience Platform 29.6%
VWO 16.8%
Yieldify 9.6%
Optimizely 8%
Adobe Target 5.6%
Insider 5.6%
Bloomreach 4.8%
Kameleoon 4.8%
Acquia 4%
Salesforce Marketing Cloud 3.2%
Emarsys 3.2%
ActiveCampaign 3.2%
Dynamic Yield 2.4%
MoEngage 2.4%
Omniconvert 2.4%

🚀 Highlights

Here is a list of the top software that is more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Yieldify ^(-41)
4. Optimizely ^(-1)
5. Adobe Target ^(-4)
6. Insider ^(-18)
7. Bloomreach ^(-8)
8. Kameleoon ^(-15)
11. Emarsys ^(-7)
13. Dynamic Yield ^(-12)
14. MoEngage ^(-21)
15. Omniconvert ^(-25)

✨ Best Personalization Software

Below is a more detailed list of 22 personalization software solutions used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	29.6%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	16.8%
3	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	9.6%
4	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	8%
5	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	5.6%
6	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	5.6%
7	Bloomreach Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution. $$$	4.8%
8	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	4.8%
9	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	4%
10	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	3.2%
11	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	3.2%
12	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	3.2%
13	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	2.4%
14	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	2.4%
15	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	2.4%
16	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.6%
17	Batch Paris, France A customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels. Free€1,000+/month	0.8%
18	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	0.8%
19	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	0.8%
20	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.8%
21	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	0.8%
22	Synerise Kraków, Poland An AI-driven behavioral data and marketing automation platform designed to collect, analyze, personalize and act on customer data. $$$	0.8%

👉 See Also

🌎 Personalization in other countries

Data is based on the analysis of 90,449 websites from Russia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.