⚡ Personalization Software in Russia

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Russia is a Eurasian country with a population of around 144 million people.

According to our research, personalization software is used on 0.1% of websites from Russia.

Statistics based on 109K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top personalization software in Russia in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 25.4%, followed by VWO with 15.9% and Yieldify with 10.1%.

Adobe Experience Platform 25.4%
VWO 15.9%
Yieldify 10.1%
Kameleoon 6.5%
Optimizely 5.8%
Insider One 5.8%
Salesforce Marketing Cloud 5.1%
Acquia 4.3%
Emarsys 3.6%
Bloomreach 3.6%
Adobe Target 3.6%
ActiveCampaign 2.9%
MoEngage 2.2%
Omniconvert 2.2%
Other 2.9%

🚀 Highlights

Here is a list of the top solutions that is more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Yieldify ^(-42)
4. Kameleoon ^(-19)
6. Insider One ^(-16)
8. Acquia ^(-4)
9. Emarsys ^(-16)
10. Bloomreach ^(-6)
13. MoEngage ^(-25)
14. Omniconvert ^(-28)
18. Coveo ^(-9)
19. Dynamic Yield ^(-9)

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 25 personalization software solutions used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	25.4%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	15.9%
3	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	10.1%
4	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	6.5%
5	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	5.8%
6	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	5.8%
7	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	5.1%
8	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	4.3%
9	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	3.6%
10	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	3.6%
11	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	3.6%
12	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	2.9%
13	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	2.2%
14	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	2.2%
15	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	2.2%
16	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.4%
17	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.4%
18	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	1.4%
19	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	1.4%
20	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies first-party customer data into real-time profiles and uses AI agents to choose and execute personalized marketing actions. $$$	0.7%
21	Batch Paris, France A customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels. Free€1,000+/month	0.7%
22	PathFactory Toronto, Ontario, Canada A content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences. $15,000+/year	0.7%
23	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	0.7%
24	Athos Commerce San Antonio, Texas, United States An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand. $699+/month	0.7%
25	Trendemon Netanya, Israel A journey orchestration and personalization platform that optimizes the customer experience on B2B websites. $699+/month	0.7%

👉 See Also

🌎 Personalization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 109,983 websites from Russia.
We currently track the presence of 72 personalization software solutions across the web.
Of these, 25 were detected on websites from Russia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.