⚡ Personalization in the United States
Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.
The United States of America (USA) is a North American country with a population of over 341 million people.
According to our research, personalization software is used on 3% of websites from the United States.
⭐ Most Popular in 2026
The following chart shows the top personalization software in the United States in 2026, based on market share.
The most popular is Adobe Experience Platform with a share of 26.7%, followed by
VWO with 16.2% and
Salesforce Marketing Cloud with 12.2%.
Adobe Experience Platform 26.7%
VWO 16.2%
Salesforce Marketing Cloud 12.2%
ActiveCampaign 10.4%Optimizely 7.3%
Shogun 4.7%
Athos Commerce 3.6%
Acquia 3.2%Adobe Target 2.9%
Justuno 2.1%
Drip 2%
Dotdigital 1.9%
Wunderkind 1.8%Coveo 1.8%
- Other 3.2%
🚀 Highlights
Here is a list of the top software that is more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.
- 3.
Salesforce Marketing Cloud (-1)
- 7.
Athos Commerce (-3)
- 10.
Justuno (-6)
- 11.
Drip (-2)
- 13.
Wunderkind (-8) - 14.
Coveo (-12)
- 15.
BlueConic (-4)
- 16. Sitefinity Insight (-13)
- 17.
AddShoppers (-10)
- 18.
Sailthru (-10)
✨ Best Personalization Software
Below is a more detailed list of the top 25 of the 64 personalization software solutions used on sites from the United States, ranked by their market share.
👉 See Also
Statistics were last calculated on .
For details, see our methodology and disclaimer.
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