⚡ Advertising in China

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

China is an East Asian country with a population of around 1.4 billion people.

According to our research, online advertising platforms are detected on 3.5% of websites from China.

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in China in 2026, based on market share.

The most popular is Google Ads with an impressive share of 41.8%, followed by Google AdSense with 37.8% and Microsoft Advertising with 9.8%.

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 105 online advertising platforms used on sites from China, ranked by their market share.

RankNameMarket share
1
Google Ads
Mountain View, California, United States

A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.

2
Google AdSense
Mountain View, California, United States

An advertising network that lets publishers earn revenue by displaying targeted ads on their websites.

$$$
3
Microsoft Advertising
Redmond, Washington, United States

A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.

4
Google AdSense for Domains
Mountain View, California, United States

Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.

5
LinkedIn Ads
Mountain View, California, United States

An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.

6
Google AdSense for Platforms
Mountain View, California, United States

An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.

7
Google Ad Manager
Mountain View, California, United States

An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.

8
Criteo
Paris, France

A French performance advertising platform focused on commerce media and retargeting.

9
Ezoic
Carlsbad, California, United States

A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner.

$$$
10
Taboola
New York, United States

A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites.

$$$
11
The Trade Desk
Ventura, California, United States

A programmatic demand-side platform that helps marketers reach their audiences across channels using data.

12
Microsoft Invest
Redmond, Washington, United States

A a demand side ad management platform with full buy-side capabilities.

13
Adobe Advertising
San Jose, California, United States

A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.

14
Google Marketing Platform
Mountain View, California, United States

An online advertising and analytics platform from Google.

15
Outbrain
New York, United States

A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites.

$$$
16
Yahoo Advertising
New York, United States

A pay-per-click digital advertising platform.

17
Blockthrough
Toronto, Ontario, Canada

A popular adblock revenue recovery solution.

18
Quantcast
San Francisco, California, United States

A digital platform specializing in real-time advertising, audience measurement and consent management.

Free$$$
19
RTB House
Warsaw, Poland

A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.

20
Yandex Advertising Network
Moscow, Russia

A contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.

21
Amazon Advertising
Seattle, Washington, United States

A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.

22
AdRoll
San Francisco, California, United States

A digital advertising platform with an AI-powered bidding engine, dynamic personalization, and advanced audience modeling and targeting.

$36+/month
23
Revive Adserver
Jonkersvaart, Groningen, Netherlands

An open-source ad serving system.

24
Demandbase
San Francisco, California, United States

A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

$$$
25
AppLovin
Palo Alto, California, United States

A mobile advertising and marketing platform that enables app developers and publishers to monetize and promote mobile apps through ads and user-acquisition campaigns.

👉 See Also

Data is based on the analysis of 82,655 websites from China.
Statistics were last calculated on .
For details, see our methodology and disclaimer.