⚡ Advertising in Sweden

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Sweden is a Northern European country with a population of over 10.5 million people.

According to our research, online advertising platforms are detected on 11% of websites from Sweden.

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Sweden in 2026, based on market share.

The most popular is Google Ads with an impressive share of 35%, followed by Google AdSense with 30.1% and LinkedIn Ads with 17.5%.

Google Ads 35%
Google AdSense 30.1%
LinkedIn Ads 17.5%
Google Ad Manager 12.1%
Microsoft Advertising 11.7%
Google AdSense for Platforms 5.8%
Adform 5.3%
Google AdSense for Domains 3.9%
Magnite 3.4%
Adobe Advertising 3.4%
Ezoic 3%
InMobi 3%
Criteo 2.9%
Microsoft Invest 2.7%
Google Marketing Platform 2.4%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. LinkedIn Ads ^(-1)
4. Google Ad Manager ^(-3)
5. Microsoft Advertising ^(-1)
7. Adform ^(-21)
9. Magnite ^(-12)
10. Adobe Advertising ^(-4)
12. InMobi ^(-12)
14. Microsoft Invest ^(-1)
17. AdRotate ^(-9)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 109 online advertising platforms used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	35%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	30.1%
3	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	17.5%
4	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	12.1%
5	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	11.7%
6	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	5.8%
7	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	5.3%
8	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	3.9%
9	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	3.4%
10	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	3.4%
11	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	3%
12	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	3%
13	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2.9%
14	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	2.7%
15	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	2.4%
16	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	2.1%
17	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	1.5%
18	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.5%
19	AdRoll San Francisco, California, United States A digital advertising platform with an AI-powered bidding engine, dynamic personalization, and advanced audience modeling and targeting. $36+/month	1.2%
20	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	1%
21	Kelkoo Group Paris, France Offers a monetization solution for website publishers that allows them to earn revenue by integrating affiliate links and product feeds into their content.	0.9%
22	The Trade Desk Ventura, California, United States A programmatic demand-side platform that helps marketers reach their audiences across channels using data.	0.9%
23	Outbrain New York, United States A content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites. $$$	0.8%
24	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	0.8%
25	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.7%

👉 See Also

🌎 Advertising in other countries

Data is based on the analysis of 29,951 websites from Sweden.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.