Google Marketing Platform
Google, Mountain View, California, United StatesAn online advertising and analytics platform from Google.
According to our data, Google Marketing Platform ranks 12th among the online advertising platforms we track.
It has 2.1% of the advertising market share and is detected on 0.3% of all websites.
- 🏠 Website
- 🏷️ Previous name
- DoubleClick
- 🔗 Links
Wikipedia📊 Rankings and Market Share
- Advertising
- Rank: 12
- Market share: 2.1%
🏆 Google Marketing Platform Awards
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in the United Arab Emirates in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
- ⭐ 8th most popular in Hong Kong in the Advertising category.
- ⭐ 8th most popular in Vietnam in the Advertising category.
- ⭐ 8th most popular in the Philippines in the Advertising category.
- ⭐ 9th most popular in Malaysia in the Advertising category.
- ⭐ 10th most popular in Thailand in the Advertising category.
- 🔥 11st most popular in Indonesia in the Advertising category.
⚡ Sites Using Google Marketing Platform
We have data on 10,772 websites that use Google Marketing Platform advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Google Marketing Platform is 
facebook.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | facebook.com |
#2 | United States | English |
| 2 |  instagram.com |
#5 | United States | English |
| 3 |  linkedin.com |
#9 | United States | English |
| 4 | #16 | United States | American English | |
| 5 |  vimeo.com |
#23 | United States | English |
| 6 |  whatsapp.com |
#48 | United States | English |
| 7 | #104 | English | ||
| 8 | #131 | Poland | Polish | |
| 9 |  walmart.com |
#162 | American English | |
| 10 |  meta.com |
#203 | United States | English |
| 11 | #248 | Hong Kong | English | |
| 12 | semrush.com | #378 | United States | English |
| 13 |  threads.com |
#386 | United States | English |
| 14 | #456 | English | ||
| 15 | #484 | American English | ||
| 16 | #523 | Poland | Polish | |
| 17 | #529 | Argentina | Spanish | |
| 18 | #543 | United States | American English | |
| 19 | player.vimeo.com |
United States | English | |
| 20 | #591 | Kazakhstan | Russian |
📈 Usage Statistics
Most of the sites that use Google Marketing Platform:
- are located in Japan
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Google Marketing Platform are from Japan, the United States, and the United Kingdom.
- Japan 42.5%
- United States 15.3%
- United Kingdom 5.1%
- Spain 2.6%
- France 2.5%
- Germany 2.4%
- Poland 1.8%
- Australia 1.8%
- Netherlands 1.8%
- Other 24.2%
Most Google Marketing Platform users speak English, Japanese, or Spanish.
- English 38.8%
- Japanese 37.4%
- Spanish 3.7%
- German 2.7%
- French 2.7%
- Portuguese 1.7%
- Polish 1.6%
- Dutch 1.4%
- Italian 1.1%
- Other 8.9%
Google Marketing Platform advertising technology is especially popular on .com and .net top-level domains.
- .com 54.8%
- .net 5.8%
- .jp 4.9%
- .org 3.7%
- .co.uk 1.8%
- .pl 1.4%
- .de 1.3%
- .com.au 1.1%
- .nl 1.1%
- Other 24.1%
The primary market segments for websites utilizing Google Marketing Platform include business, blogs and wiki, and finance and banking.
- Business 14.7%
- Blogs/Wiki 10.5%
- Finance/Banking 8.3%
- Marketing/Merchandising 7.9%
- Online Shopping 6.4%
- Entertainment 4.6%
- Travel 4.4%
- General News 4.1%
- Education/Reference 4%
- Other 35.1%
🕵️ Similar Technologies
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Amazon Advertising💬 Frequently Asked Questions
What is the company behind Google Marketing Platform?
Google Marketing Platform is owned by Google LLC, headquartered in Mountain View, California, United States.
Which country uses Google Marketing Platform the most?
The majority of Google Marketing Platform users are from Japan.
Who uses Google Marketing Platform?
According to our data, Google Marketing Platform is used on thousands of sites, including facebook.com, instagram.com, and linkedin.com.
Is Google Marketing Platform used on government websites?
Overall, we found Google Marketing Platform on 4 government sites in the United States.
Do academic institutions use Google Marketing Platform?
Yes. In total, we know of 26 academic websites in the United States that use Google Marketing Platform.
How does Google Marketing Platform stack up against its competitors?
Google Marketing Platform is a fairly popular advertising technology, ranking ahead of 187 other online advertising platforms we track.
What are the alternatives to Google Marketing Platform?
Alternatives and possible competitors to Google Marketing Platform may include 
Google AdSense, 
Microsoft Advertising, and Google Ad Manager.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.