🆚 Google Marketing Platform vs. Microsoft Invest
- 📈 Google Marketing Platform is noticeably more popular than Microsoft Invest.
- 🌍 Google Marketing Platform is more popular in Japan, the United Kingdom, and Spain.
- 🌎 Microsoft Invest is more popular in the United States, Germany, and France.
Google Marketing PlatformType
About
Google Marketing Platform is an enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.
It integrates advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360 with analytics tools including 
Analytics 360, 
Tag Manager 360, and 
Data Studio.
Microsoft Invest was a demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying.
Microsoft later retired the standalone platform to consolidate its advertising technologies and integrate buy-side capabilities directly into 
Microsoft Advertising.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 5th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in Hong Kong in the Advertising category.
- ⭐ 8th most popular in New Zealand in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
- ⭐ 8th most popular in Norway in the Advertising category.
- ⭐ 8th most popular in Finland in the Advertising category.
- ⭐ 9th most popular in Norway in the Legacy category.
- ⭐ 10th most popular in the Netherlands in the Advertising category.
- ⭐ 10th most popular in Switzerland in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.