🆚 Google Marketing Platform vs. Microsoft Invest
- 📈 Google Marketing Platform is noticeably more popular than Microsoft Invest.
- 🌍 Google Marketing Platform is more popular in Japan, the United Kingdom, and Spain.
- 🌎 Microsoft Invest is more popular in the United States, France, and Germany.
Statistics based on 3.5M+ analyzed websites. About this data
Google Marketing Platform
Microsoft InvestType
Advertising technology
Advertising technology
About
Google Marketing Platform is an enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.
It integrates advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360 with analytics tools including 
Analytics 360, 
Tag Manager 360, and 
Data Studio.
Microsoft Invest is a a demand side ad management platform with full buy-side capabilities.
Headquarters
Mountain View, California, United States
Redmond, Washington, United States
Categories
Advertising › Rank #11
Advertising › Rank #15
Popularity
Determined by the number of sites using each technology.
Google Marketing Platform advertising technology is 1.3 times more popular than Microsoft Invest.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google Marketing Platform is more popular in Japan, the United Kingdom, and Spain, while Microsoft Invest is more popular in the United States, France, and Germany.
Japan
United States
United Kingdom
France
Germany
Spain
Turkey
Australia
Netherlands
Canada
Awards
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in the United Arab Emirates in the Advertising category.
- ⭐ 8th most popular in Vietnam in the Advertising category.
- ⭐ 8th most popular in the Philippines in the Advertising category.
- ⭐ 7th most popular in Norway in the Advertising category.
- ⭐ 8th most popular in Finland in the Advertising category.
- ⭐ 10th most popular in Turkey in the Advertising category.
- 🔥 11st most popular in France in the Advertising category.
- 🔥 11st most popular in the Netherlands in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google Marketing Platform is more popular among sites focused on blogs and wiki, and finance and banking, while Microsoft Invest is more commonly used on business, online shopping, and general news sites.
Business
Online Shopping
General News
Marketing/Merchandising
Blogs/Wiki
Finance/Banking
Travel
Entertainment
Health
Education/Reference
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google AdSense
Ezoic
Criteo
The Trade Desk
AdRoll
Magnite🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,524,018 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.