⚡ Analytics in the United Kingdom

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our statistics, web analytics tools are used on 50.4% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in the United Kingdom in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 76.9% share.
It is followed by Cloudflare Web Analytics with 12.4% and Jetpack Stats with 8.4%.

🚀 Highlights

Here is a list of the top tools that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 162 web analytics tools used on sites from the United Kingdom, ranked by their market share.

RankNameMarket share
1
Google Analytics
Mountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

Free$50,000+/year
2
Cloudflare Web Analytics
San Francisco, California, United States

A free, lightweight, privacy-first analytics and performance metrics service.

Free$25+/month
3
Jetpack Stats
San Francisco, California, United States

A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard.

Free$8.33+/month
4
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
5
Microsoft Clarity
Redmond, Washington, United States

A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

Free
6
HubSpot Analytics
Cambridge, Massachusetts, United States

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

Free$20+/seat/month
7
MonsterInsights
West Palm Beach, Florida, United States

A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

Free$99.50+/year
8
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
9
Adobe Analytics
San Jose, California, United States

An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

$37,500+/year
10
Statcounter
Dublin, Ireland

A real-time web analytics service that tracks and reports on website visitor activity and behavior.

Free$9+/month
11
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
12
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

FreeOpen source$9+/month
13
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
14
Clicky
Milwaukie, Oregon, United States

A cloud-based, privacy-friendly, GDPR-compliant website analytics.

Free$9.99+/month
15
Quantcast
San Francisco, California, United States

A digital platform specializing in real-time advertising, audience measurement and consent management.

Free$$$
16
Crazy Egg
La Mirada, California, United States

An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing.

$29+/month
17
Fathom
Victoria, British Columbia, Canada

A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic.

FreeOpen source$15+/month
18
Triple Whale
Columbus, Ohio, United States

A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard.

Free$129+/month
19
Lead Forensics
London, United Kingdom

A B2B website visitor identification and lead generation software.

$6,000+/year
20
Lucky Orange
Overland Park, Kansas, United States

A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys.

Free$39+/month
21
Leadfeeder
Karlsruhe, Germany

A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information.

Free$1,188/year
22
Mouseflow
Copenhagen, Denmark

A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites.

Free$39+/month
23
Ahrefs Web Analytics
Singapore

A privacy-friendly solution that allows you to track website usage in real time.

Free$20+/month
24
Chartbeat
New York, United States

A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content.

$7,000+/year
25
Contentsquare
Paris, France

A digital experience analytics platform designed to increase engagement and conversions.

$75,000+/year

👉 See Also

Data is based on the analysis of 157,370 websites from the United Kingdom.
Statistics were last calculated on .
For details, see our methodology and disclaimer.