⚡ Analytics in the United Kingdom
Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.
The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.
According to our statistics, web analytics tools are used on 50.4% of websites from the United Kingdom.
⭐ Most Popular in 2026
The following chart shows the top web analytics tools in the United Kingdom in 2026, based on market share.
The most popular is Google Analytics, which dominates the market with an overwhelming 76.9% share.
It is followed by Cloudflare Web Analytics with 12.4% and
Jetpack Stats with 8.4%.
🚀 Highlights
Here is a list of the top tools that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.
- 4.
Hotjar (-3)
- 5.
Microsoft Clarity (-1) - 6.
HubSpot Analytics (-3)
- 7.
MonsterInsights (-1) - 9.
Adobe Analytics (-6)
- 10.
Statcounter (-2)
- 11.
VWO (-7)
- 12.
Plausible (-7)
- 14. Clicky (-11)
- 15.
Quantcast (-2)
✨ Best Web Analytics Tools
Below is a more detailed list of the top 25 of the 162 web analytics tools used on sites from the United Kingdom, ranked by their market share.
👉 See Also
Statistics were last calculated on .
For details, see our methodology and disclaimer.
Lead Forensics
Lucky Orange
Leadfeeder
Ahrefs Web Analytics