⚡ Analytics in Macedonia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Macedonia is a Southeastern European country with a population of around 2.1 million people.

According to our statistics, web analytics tools are used on 50.3% of websites from Macedonia.

Statistics based on 2K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Macedonia in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 81.9% share.
It is followed by Cloudflare Web Analytics with 24.2% and Jetpack Stats with 7.1%.

Google Analytics 81.9%
Cloudflare Web Analytics 24.2%
Jetpack Stats 7.1%
MonsterInsights 4.9%
Histats 3.4%
Microsoft Clarity 2.7%
Hotjar 1.9%
Dotmetrics 1.7%
Matomo 1.7%
Statcounter 1.4%
Flag Counter 0.5%
Gemius 0.5%
Adobe Analytics 0.4%
Umeng+ 0.3%
Metricool 0.3%

🚀 Highlights

Here is a list of the top tools that are more popular in Macedonia than worldwide.
Differences between global and country rankings are shown in parentheses.

4. MonsterInsights ^(-5)
5. Histats ^(-14)
8. Dotmetrics ^(-110)
10. Statcounter ^(-5)
11. Flag Counter ^(-66)
12. Gemius ^(-49)
14. Umeng+ ^(-22)
15. Metricool ^(-5)
17. Adjust ^(-52)
19. Twipla ^(-37)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 38 web analytics tools used on sites from Macedonia, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	81.9%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	24.2%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	7.1%
4	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	4.9%
5	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	3.4%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.7%
7	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.9%
8	Dotmetrics Zagreb, Croatia A big data site-centric audience measurement system that tracks user activity across websites and mobile applications to provide standardized metrics for publishers and advertisers. $$$	1.7%
9	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.7%
10	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1.4%
11	Flag Counter Dubuque, Iowa, United States A free web traffic counter that displays the flags of visitors' countries. Free$29.99/year	0.5%
12	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	0.5%
13	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.4%
14	Umeng+ Hangzhou, China A Chinese analytics platform that provides mobile app and website tracking services. Free819 CNY+/year	0.3%
15	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	0.3%
16	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	0.3%
17	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	0.3%
18	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.2%
19	Twipla Berg, Germany A privacy-focused website intelligence platform that combines website statistics, visitor behavior analytics, and visitor feedback tools. Free$12.99+/month	0.2%
20	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.2%
21	Leadfeeder Karlsruhe, Germany A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic. Free$113+/month	0.2%
22	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.2%
23	Tinybird New York, United States A managed, serverless, real-time analytics backend service built on ClickHouse that helps developers collect, process, and share data through APIs. Free$25+/month	0.2%
24	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.1%
25	WPMU Analytics Melbourne, Australia A WordPress solution that tracks page views, traffic sources, top pages and bounce rate. $36+/year	0.1%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 2,027 websites from Macedonia.
We currently track the presence of 187 web analytics tools across the web.
Of these, 38 were detected on websites from Macedonia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.