⚡ Analytics in Albania

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Albania is a Southeastern European country with a population of around 2.8 million people.

According to our statistics, web analytics tools are used on 52.5% of websites from Albania.

Statistics based on 1K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Albania in 2026, based on market share.

The most popular is Google Analytics with a substantial share of 74%, followed by Cloudflare Web Analytics with 38.4% and Jetpack Stats with 7.7%.

Google Analytics 74%
Cloudflare Web Analytics 38.4%
Jetpack Stats 7.7%
MonsterInsights 3.7%
Matomo 3.3%
Hotjar 1.7%
Yandex.Metrica 1.3%
Microsoft Clarity 1.1%
HubSpot Analytics 0.7%
Mouseflow 0.7%
Adobe Analytics 0.6%
Adjust 0.6%
Jentis 0.6%
Statcounter 0.6%
IO Technologies 0.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Albania than worldwide.
Differences between global and country rankings are shown in parentheses.

4. MonsterInsights ^(-4)
6. Hotjar ^(-1)
10. Mouseflow ^(-25)
11. Adobe Analytics ^(-3)
12. Adjust ^(-57)
13. Jentis ^(-98)
15. IO Technologies ^(-114)
16. My Live Chat ^(-62)
17. Whos.amung.us ^(-56)
18. WPMU Analytics ^(-32)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 34 web analytics tools used on sites from Albania, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	74%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	38.4%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	7.7%
4	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.7%
5	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	3.3%
6	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.7%
7	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	1.3%
8	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	1.1%
9	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	0.7%
10	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.7%
11	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.6%
12	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	0.6%
13	Jentis Vienna, Austria A server-side tracking platform that integrates with a variety of popular advertising, analytics, and marketing tools. €490+/month	0.6%
14	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.6%
15	IO Technologies Nicosia, Cyprus A content analytics platform that provides enterprise-level data collection and visualization tools. $200+/month	0.6%
16	My Live Chat North York, Ontario, Canada A cloud-based live chat solution that enables website owners to communicate with visitors in real time and monitor incoming traffic. Free$15+/month	0.4%
17	Whos.amung.us Calgary, Alberta, Canada Offers several types of real-time web statistics widgets that do not require an account. Free$4.95+/month	0.4%
18	WPMU Analytics Melbourne, Australia A WordPress solution that tracks page views, traffic sources, top pages and bounce rate. $36+/year	0.4%
19	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.4%
20	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	0.4%
21	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	0.4%
22	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.4%
23	Smartlook San Jose, California, United States An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels. Free$55+/month	0.2%
24	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.2%
25	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.2%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 1,033 websites from Albania.
We currently track the presence of 191 web analytics tools across the web.
Of these, 34 were detected on websites from Albania.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.