⚡ Analytics in Albania

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Albania is a Southeastern European country with a population of around 2.8 million people.

According to our statistics, web analytics tools are used on 57.8% of websites from Albania.

Statistics based on 1K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Albania in 2026, based on market share.

The most popular is Google Analytics with an impressive share of 72.6%, followed by Cloudflare Web Analytics with 49.2% and Jetpack Stats with 7.1%.

Google Analytics 72.6%
Cloudflare Web Analytics 49.2%
Jetpack Stats 7.1%
MonsterInsights 3.3%
Matomo 2.6%
Microsoft Clarity 1.6%
HubSpot Analytics 1.4%
Hotjar 1.3%
Yandex.Metrica 0.9%
Mouseflow 0.5%
Adobe Analytics 0.5%
Plausible 0.4%
Statcounter 0.4%
IO Technologies 0.4%
Adjust 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Albania than worldwide.
Differences between global and country rankings are shown in parentheses.

4. MonsterInsights ^(-5)
5. Matomo ^(-1)
7. HubSpot Analytics ^(-1)
10. Mouseflow ^(-30)
11. Adobe Analytics ^(-2)
12. Plausible ^(-2)
13. Statcounter ^(-2)
14. IO Technologies ^(-123)
15. Adjust ^(-54)
16. Ahrefs Web Analytics ^(-3)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 39 web analytics tools used on sites from Albania, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	72.6%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	49.2%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	7.1%
4	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.3%
5	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	2.6%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	1.6%
7	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	1.4%
8	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.3%
9	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.9%
10	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.5%
11	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.5%
12	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.4%
13	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.4%
14	IO Technologies Nicosia, Cyprus A content analytics platform that provides enterprise-level data collection and visualization tools. $200+/month	0.4%
15	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	0.4%
16	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.3%
17	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.3%
18	Whos.amung.us Calgary, Alberta, Canada Offers several types of real-time web statistics widgets that do not require an account. Free$4.95+/month	0.3%
19	My Live Chat North York, Ontario, Canada A cloud-based live chat solution that enables website owners to communicate with visitors in real time and monitor incoming traffic. Free$15+/month	0.3%
20	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.3%
21	Piwik PRO Wrocław, Poland A commercial Matomo fork with enterprise-level support and premium features. Free€10,995+/year	0.3%
22	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	0.3%
23	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.3%
24	Fathom Victoria, British Columbia, Canada A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic. FreeOpen source$15+/month	0.1%
25	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.1%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 1,315 websites from Albania.
We currently track the presence of 187 web analytics tools across the web.
Of these, 39 were detected on websites from Albania.
Statistics were last calculated on November 2, 2026.
For more details, see our methodology and disclaimer.