⚡ Analytics and Tracking in the Netherlands

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into website performance, traffic sources, and user behavior.

Some of these, known as "tracking pixels", are also used to track the effectiveness of marketing campaigns, including PPC conversions and ad spend statistics.

According to our statistics, web analytics tools are used on 50% of websites from the Netherlands.

⭐ Most Popular in 2025

The following chart shows the top web analytics tools in the Netherlands in 2025, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 72.3% share.
It is followed by Site Kit with 10.3% and Meta Pixel with 9.7%.

Google Analytics 72.3%
Site Kit 10.3%
Meta Pixel 9.7%
Jetpack Stats 7.1%
Google Ads 5.8%
Hotjar 5.2%
MonsterInsights 3.8%
Pinterest Analytics 3.5%
Matomo 3.5%
LinkedIn Insight Tag 2.2%
HubSpot Analytics 2%
Cloudflare Web Analytics 1.9%
Microsoft Clarity 1.9%
51.LA 1.8%
Leadinfo 1.6%

🚀 Highlights

Here is a list of the top tools that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Site Kit ^(-1)
4. Jetpack Stats ^(-1)
6. Hotjar ^(-6)
7. MonsterInsights ^(-3)
8. Pinterest Analytics ^(-1)
10. LinkedIn Insight Tag ^(-6)
11. HubSpot Analytics ^(-2)
13. Microsoft Clarity ^(-2)
15. Leadinfo ^(-52)
18. Statcounter ^(-1)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 156 web analytics tools used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Google AnalyticsMountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.	72.3%
2	Site KitMountain View, California, United States The official WordPress plugin from Google for integrating and managing multiple Google services like Tag Manager, Search Console, Analytics, AdSense, PageSpeed Insights directly from the WordPress dashboard.	10.3%
3	Meta PixelMenlo Park, California, United States A tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.	9.7%
4	Jetpack StatsSan Francisco, California, United States A WordPress analytics tool, free for non-commercial websites.	7.1%
5	Google AdsMountain View, California, United States A pay-per-click advertising platform owned by Google.	5.8%
6	HotjarSt. Julian's, Malta A product experience insights platform that provides behavioral analysis and feedback data.	5.2%
7	MonsterInsightsWest Palm Beach, Florida, United States A Google Analytics integration and dashboard plugin for WordPress.	3.8%
8	Pinterest AnalyticsSan Francisco, California, United States Shows you what paid and organic published content resonates most on Pinterest.	3.5%
9	MatomoWellington, New Zealand A free, open source, self-hosted web analytics software built in PHP.	3.5%
10	LinkedIn Insight TagMountain View, California, United States Uses a pixel on your website that helps you retarget your site visitors, optimize your campaigns and learn more about your audiences.	2.2%
11	HubSpot AnalyticsCambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.	2%
12	Cloudflare Web AnalyticsSan Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service.	1.9%
13	Microsoft ClarityRedmond, Washington, United States A free user behavior analytics tool that can help site owners understand user interactions with their e-commerce sites.	1.9%
14	51.LAGuangzhou, China A Chinese web analytics service.	1.8%
15	LeadinfoCapelle aan den IJssel, Netherlands A lead generation software that allows you to recognize companies that visit your website.	1.6%
16	Baidu AnalyticsBeijing, China Baidu's web analytics platform called "Baidu Tongji".	1.3%
17	Microsoft Advertising TrackingRedmond, Washington, United States Microsoft Advertising tool to track conversion goals and target audiences with remarketing lists.	1.3%
18	StatcounterDublin, Ireland A real-time web analytics service with a free plan.	1.3%
19	Yandex.MetricaMoscow, Russia A free web analytics tool from the Russian company Yandex.	1.2%
20	VWODelhi, India A visual website analytics, optimization and A/B testing platform.	1%
21	Adobe AnalyticsSan Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.	0.9%
22	PlausibleTartu, Estonia Simple, lightweight and privacy-friendly web analytics available via subscription or self-hosted open source.	0.8%
23	Piwik PROWrocław, Poland A commercial Matomo fork with enterprise-level support and premium features.	0.6%
24	Pinterest TagSan Francisco, California, United States Allows you to track actions people take on your website after viewing your ad on Pinterest.	0.6%
25	LiveInternetMoscow, Russia A Russian web analytics and website rating service.	0.6%

Data updated October 8, 2025

👉 See Also

🔗 Links
- Web analytics

When interpreting and using the results, please read our methodology and disclaimer.