⚡ Analytics in the Philippines

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

The Philippines is a Southeast Asian country with a population of over 118 million people.

According to our statistics, web analytics tools are used on 42.3% of websites from the Philippines.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in the Philippines in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 69.1% share.
It is followed by Cloudflare Web Analytics with 16.9% and Jetpack Stats with 8%.

Google Analytics 69.1%
Cloudflare Web Analytics 16.9%
Jetpack Stats 8%
51.LA 5.9%
MonsterInsights 4.3%
Microsoft Clarity 3.3%
Hotjar 2.9%
Matomo 2.9%
HubSpot Analytics 2.6%
Baidu Analytics 2%
Statcounter 0.9%
W3Counter 0.9%
AppsFlyer 0.8%
Umeng+ 0.8%
Quantcast 0.8%

🚀 Highlights

Here is a list of the top tools that are more popular in the Philippines than worldwide.
Differences between global and country rankings are shown in parentheses.

4. 51.LA ^(-10)
5. MonsterInsights ^(-3)
11. Statcounter ^(-1)
12. W3Counter ^(-80)
13. AppsFlyer ^(-32)
14. Umeng+ ^(-9)
15. Quantcast ^(-2)
16. Ahrefs Web Analytics ^(-13)
20. Optimizely ^(-16)
23. Twipla ^(-39)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 88 web analytics tools used on sites from the Philippines, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	69.1%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	16.9%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	8%
4	51.LA Guangzhou, China A Chinese web analytics service that provides traffic measurement and visitor behavior analysis for websites. Free$$$	5.9%
5	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	4.3%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	3.3%
7	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	2.9%
8	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	2.9%
9	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	2.6%
10	Baidu Analytics Beijing, China Baidu's web analytics platform called "Baidu Tongji". Free$$$	2%
11	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.9%
12	W3Counter Cary, North Carolina, United States Real-time tracking of web statistics, including visitor activity, top posts, top referrers, searches, and locations. Free$5+/month	0.9%
13	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.8%
14	Umeng+ Hangzhou, China A Chinese analytics platform that provides mobile app and website tracking services. Free819 CNY+/year	0.8%
15	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.8%
16	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.8%
17	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	0.7%
18	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.7%
19	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.5%
20	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.5%
21	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.5%
22	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.4%
23	Twipla Berg, Germany A privacy-first website intelligence platform with visitor behavior analytics, session recordings, heatmaps, polls, and surveys. Free$12.99+/month	0.4%
24	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.4%
25	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.4%

👉 See Also

🌎 Analytics in other countries

Data is based on the analysis of 5,348 websites from the Philippines.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.