⚡ Analytics in Vietnam

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our statistics, web analytics tools are used on 52.8% of websites from Vietnam.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Vietnam in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 89.8% share.
It is followed by Cloudflare Web Analytics with 11.2% and Jetpack Stats with 5%.

Google Analytics 89.8%
Cloudflare Web Analytics 11.2%
Jetpack Stats 5%
Microsoft Clarity 2.5%
Histats 2%
Hotjar 1.1%
MonsterInsights 1.1%
HubSpot Analytics 0.7%
Ahrefs Web Analytics 0.6%
Matomo 0.5%
Yandex.Metrica 0.5%
AppsFlyer 0.3%
LiveInternet 0.3%
Whos.amung.us 0.3%
Statcounter 0.3%

🚀 Highlights

Here is a list of the top tools that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Microsoft Clarity ^(-2)
5. Histats ^(-11)
6. Hotjar ^(-1)
7. MonsterInsights ^(-1)
8. HubSpot Analytics ^(-1)
9. Ahrefs Web Analytics ^(-20)
12. AppsFlyer ^(-33)
14. Whos.amung.us ^(-59)
16. Umami ^(-30)
17. My Live Chat ^(-61)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 89 web analytics tools used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	89.8%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	11.2%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	5%
4	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.5%
5	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	2%
6	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.1%
7	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	1.1%
8	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	0.7%
9	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.6%
10	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	0.5%
11	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.5%
12	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.3%
13	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	0.3%
14	Whos.amung.us Calgary, Alberta, Canada Offers several types of real-time web statistics widgets that do not require an account. Free$4.95+/month	0.3%
15	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.3%
16	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.2%
17	My Live Chat North York, Ontario, Canada A cloud-based live chat solution that enables website owners to communicate with visitors in real time and monitor incoming traffic. Free$15+/month	0.2%
18	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.2%
19	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	0.2%
20	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.1%
21	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	0.1%
22	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.1%
23	51.LA Guangzhou, China A Chinese web analytics service that provides traffic measurement and visitor behavior analysis for websites. Free$$$	0.1%
24	Flag Counter Dubuque, Iowa, United States A free web traffic counter that displays the flags of visitors' countries. Free$29.99/year	0.1%
25	Metricool Madrid, Spain A social media management and analytics tool that allows you to analyze, schedule, and manage social media content. Free$22+/month	0.08%

👉 See Also

🌎 Analytics in other countries

Data is based on the analysis of 25,590 websites from Vietnam.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.