HubSpot Analytics

HubSpot, Cambridge, Massachusetts, United States

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

According to our data, HubSpot Analytics ranks 13th among the web analytics tools we track.
It has 2.4% of the web analytics market share and is detected on 1.2% of all websites.

💸 Pricing

HubSpot Analytics is available in both free and paid versions.

Free version ✔️
Marketing Hub
Starter$20/seat/month
Professional$890/month
Enterprise$3,600/month

📊 Rankings and Market Share

🏆 HubSpot Analytics Awards

⚡ Sites Using HubSpot Analytics

We have data on 30,982 websites that use the HubSpot Analytics tool. Here is a list of some of the top ranked ones.

The highest rated site using HubSpot Analytics is bitly.com.

#WebsiteRankCountryLanguage
1 bitly.com #18 United States American English
2 hubspot.com #220 United States English
3 note.com #370 Japan Japanese
4 wise.com #374 United States American English
5 gupy.io #961 Brazil Brazilian Portuguese
6 livechat.com #1,105 United States American English
7 anthology.com #1,140 United States English
8 klaviyo.com #1,246 United States American English
9 netlify.com #1,267 United States English
10 flaticon.com #1,291 Spain English
11 tiendanube.com #1,439 United States Spanish
12 panasonic.com #1,559 United States English
13 preply.com #1,639 United States English
14 experian.com #1,755 United States American English
15 credly.com #1,766 United Kingdom English
16 bibliocommons.com #1,769 English
17 clover.com #1,772 United States English
18 bancolombia.com #1,822 Colombia Spanish
19 thelancet.com #2,046 United Kingdom English
20 starlink.com #2,083 United States English

📈 Usage Statistics

Most of the sites that use HubSpot Analytics:

Most of the sites using HubSpot Analytics are from the United States, the United Kingdom, and Australia.

  • United States 48.3%
  • United Kingdom 8.4%
  • Australia 5.2%
  • Germany 3.7%
  • Canada 3.4%
  • France 2.8%
  • Netherlands 2.6%
  • Spain 2.2%
  • Italy 1.9%
  • Other 21.5%

Most HubSpot Analytics users speak English, Spanish, or German.

  • English 80.1%
  • Spanish 4.1%
  • German 3.1%
  • French 2.6%
  • Dutch 1.8%
  • Italian 1.4%
  • Portuguese 1.4%
  • Japanese 1.4%
  • Swedish 0.6%
  • Other 3.5%

The HubSpot Analytics tool is especially popular on .com top-level domains.

  • .com 61.8%
  • .org 4.4%
  • .com.au 3.4%
  • .co.uk 2.9%
  • .io 2%
  • .net 1.7%
  • .de 1.5%
  • .nl 1.2%
  • .ca 1.1%
  • Other 20%

The primary market segments for websites utilizing HubSpot Analytics include business, Internet services, and marketing and merchandising.

  • Business 38.8%
  • Internet Services 10.8%
  • Marketing/Merchandising 9.5%
  • Software/Hardware 7.1%
  • Education/Reference 5.1%
  • Online Shopping 3.6%
  • Health 3%
  • Finance/Banking 2.9%
  • Real Estate 2.8%
  • Other 16.4%

🕵️ Similar Technologies

These are some of the best HubSpot Analytics alternatives.

RankNameCompare
1 Google AnalyticsMountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

HubSpot Analytics vs. Google Analytics
12 HotjarSt. Julian's, Malta

A product experience insights platform that provides behavioral analysis and feedback data.

HubSpot Analytics vs. Hotjar
15 Microsoft ClarityRedmond, Washington, United States

A free user behavior analytics tool that can help site owners understand user interactions with their e-commerce sites.

HubSpot Analytics vs. Microsoft Clarity
44 MouseflowCopenhagen, Denmark

A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites.

HubSpot Analytics vs. Mouseflow
49 SmartlookSan Jose, California, United States

An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels.

HubSpot Analytics vs. Smartlook

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💬 Frequently Asked Questions

What is the company behind HubSpot Analytics?

HubSpot Analytics is owned by HubSpot, Inc., headquartered in Cambridge, Massachusetts, United States.

Can I use HubSpot Analytics for free?

Yes, there is a free version with limited functionality.

Which country uses HubSpot Analytics the most?

The majority of HubSpot Analytics users are from the United States.

Who uses HubSpot Analytics?

According to our data, HubSpot Analytics is used on thousands of sites, including such established ones as bitly.com, note.com, and wise.com.

Is HubSpot Analytics used on government websites?

Overall, we found HubSpot Analytics on 6 government sites in the United States.

Do academic institutions use HubSpot Analytics?

Yes, quite a few! In total, we know of 106 academic websites in the United States that use HubSpot Analytics.

How does HubSpot Analytics compare to its competitors?

HubSpot Analytics is a fairly popular web analytics tool, ranking ahead of 190 other web analytics tools we track.

What are the alternatives to HubSpot Analytics?

Alternatives and possible competitors to HubSpot Analytics may include Google Analytics, Hotjar, and Microsoft Clarity.

Data updated

👉 See Also

When interpreting and using the results, please read our methodology and disclaimer.