⚡ Customer Data Platforms in China

Customer Data Platforms (CDPs) are software systems that combine data from multiple sources to create a centralized, persistent customer database that can be accessed and used by other applications.

China is an East Asian country with a population of around 1.4 billion people.

According to our data, customer data platforms are used on 0.6% of websites from China.

Statistics based on 80K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CDPs in China in 2026, based on market share.

The most popular is Adobe Experience Platform with a share of 25.5%, followed by Klaviyo with 25.1% and Salesforce Marketing Cloud with 13.1%.

Adobe Experience Platform 25.5%
Klaviyo 25.1%
Salesforce Marketing Cloud 13.1%
Tealium 7.3%
Convertlab 6.4%
Acquia 5.6%
Optimizely 4.7%
Snowplow 3%
Emarsys 2.8%
Rudderstack 2.1%
Segment 1.9%
Selligent 1.5%
Commanders Act 1.3%
SAP Customer Data Platform 1.1%
Listrak 0.6%

🚀 Highlights

Here is a list of the top CDPs that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Adobe Experience Platform ^(-1)
3. Salesforce Marketing Cloud ^(-1)
4. Tealium ^(-1)
5. Convertlab ^(-53)
6. Acquia ^(-3)
9. Emarsys ^(-6)
12. Selligent ^(-22)
13. Commanders Act ^(-7)
15. Listrak ^(-7)
16. Sitefinity Insight ^(-3)

✨ Best CDPs

Below is a more detailed list of the top 25 of the 31 CDPs used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	25.5%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	25.1%
3	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	13.1%
4	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	7.3%
5	Convertlab Shanghai, China A Chinese marketing platform that provides aggregation and segmentation of customer data, as well as omnichannel marketing automation.	6.4%
6	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	5.6%
7	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	4.7%
8	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	3%
9	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based omnichannel marketing and customer engagement platform that automates personalized campaigns across email, web, mobile, SMS, digital advertising, and commerce channels. $1,500/month	2.8%
10	Rudderstack San Francisco, California, United States A warehouse-native, developer-focused customer data platform available in open-source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers. FreeOpen source$550+/month	2.1%
11	Segment San Francisco, California, United States A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources. Free$120+/month	1.9%
12	Selligent New York, United States An omnichannel marketing automation platform that enables B2C brands to engage consumers across email, web, social, and SMS channels. $$$	1.5%
13	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	1.3%
14	SAP Customer Data Platform Walldorf, Baden-Württemberg, Germany An enterprise customer data platform that unifies customer data from sales, service, commerce, and ERP systems into real-time profiles. $140,000+/year	1.1%
15	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for retail and e-commerce brands. $2,500+/month	0.6%
16	Sitefinity Insight Burlington, Massachusetts, United States A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection. $$$	0.6%
17	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies first-party customer data into real-time profiles and uses AI agents to choose and execute personalized marketing actions. $$$	0.6%
18	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement. $$$	0.4%
19	Omeda Chicago, Illinois, United States An audience engagement platform that delivers automated email and multi-channel audience experiences. $$$	0.4%
20	Bloomreach Mountain View, California, United States A customer data and commerce experience platform that combines real-time customer and product data with artificial intelligence for personalized marketing, search, merchandising, and conversational shopping. $$$	0.4%
21	Mapp London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities. $3,050+/month	0.4%
22	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.4%
23	Treasure AI Mountain View, California, United States An enterprise agentic experience platform that allows users to collect, store, and analyze their data on the cloud. $8,825+/month	0.4%
24	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	0.2%
25	Insider One Istanbul, Turkey An agentic customer engagement platform that unifies customer data, predicts customer behavior, and orchestrates campaigns across more than 12 channels. $4,800+/month	0.2%

👉 See Also

🌎 CDP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 80,589 websites from China.
We currently track the presence of 71 CDPs across the web.
Of these, 31 were detected on websites from China.
Statistics were last calculated on November 2, 2026.
For more details, see our methodology and disclaimer.