⚡ Customer Data Platforms in India
A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.
India is a South Asian country with a population of over 1.4 billion people.
According to our data, customer data platforms are used on 1.5% of websites from India.
⭐ Most Popular in 2026
The following chart shows the top CDPs in India in 2026, based on market share.
The most popular is Klaviyo with an impressive share of 32.8%, followed by
Adobe Experience Platform with 19.9% and
WebEngage with 15.4%.
Klaviyo 32.8%
Adobe Experience Platform 19.9%
WebEngage 15.4%Netcore 10.9%
Snowplow 4.6%
Salesforce Marketing Cloud 4.5%
Segment 3.4%
CustomerLabs 2.8%
Clearbit 2.2%
Acquia 1.6%Plumb5 1.3%
Tealium 1.2%
Rudderstack 1.1%Optimizely 1%
Lemnisk 1%
🚀 Highlights
Here is a list of the top CDPs that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.
- 3.
WebEngage (-23) - 4.
Netcore (-23)
- 8.
CustomerLabs (-34)
- 9.
Clearbit (-2)
- 11.
Plumb5 (-53)
- 15.
Lemnisk (-48) - 17.
Treasure Data (-7)
- 19.
Algonomy (-19)
- 20.
Zeotap (-23)
- 21.
Appier (-14)
✨ Best CDPs
Below is a more detailed list of the top 25 of the 34 CDPs used on sites from India, ranked by their market share.
👉 See Also
- 🌎 CDP in other countries
Statistics were last calculated on .
For details, see our methodology and disclaimer.