SAP Customer Data Platform
SAP, Walldorf, Baden-Württemberg, GermanyThe SAP Customer Data Platform (formerly Gigya) is a real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.
According to our data, SAP Customer Data Platform ranks 16th among the customer data platforms we track.
It has 0.9% of the CDP market share and is present on 0.03% of all websites.
- 🏠 Website
- 🏷️ Previous name
- Gigya
- 🔗 Links
Wikipedia
SAP buys customer identity management firm Gigya for $350M💸 Pricing
SAP Customer Data Platform is a commercial product priced starting at $140,000 per year.
📊 Rankings and Market Share
- CDP
- Rank: 16
- Market share: 0.9%
🏆 SAP Customer Data Platform Awards
- ⭐ 8th most popular in Spain in the CDP category.
- ⭐ 8th most popular in Italy in the CDP category.
- ⭐ 9th most popular in the United Kingdom in the CDP category.
- ⭐ 9th most popular in Switzerland in the CDP category.
- ⭐ 9th most popular in Japan in the CDP category.
- ⭐ 9th most popular in Belgium in the CDP category.
- 🔥 12nd most popular in Germany in the CDP category.
- 🔥 14th most popular in France in the CDP category.
⚡ Sites Using SAP Customer Data Platform
We have data on 881 websites that use the SAP Customer Data Platform CDP. Here is a list of some of the top ranked ones.
The highest rated site using SAP Customer Data Platform is roblox.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #224 | United States | English | |
| 2 | sap.com |
#455 | Germany | English |
| 3 | #1,150 | United Kingdom | American English | |
| 4 | #1,167 | United States | English | |
| 5 | #1,268 | United Kingdom | English | |
| 6 | #1,475 | Ireland | English | |
| 7 | #1,711 | Italy | Italian | |
| 8 | #1,720 | Spain | Spanish | |
| 9 | #1,894 | France | French | |
| 10 | #2,031 | Germany | German | |
| 11 | #2,144 | Ireland | English | |
| 12 | #2,333 | United Kingdom | English | |
| 13 | #2,555 | Netherlands | American English | |
| 14 | #2,567 | Serbia | Serbian | |
| 15 | #2,907 | Spain | European Spanish | |
| 16 | #3,130 | Italy | American English | |
| 17 | #3,299 | Netherlands | Dutch | |
| 18 | #3,366 | Portugal | European Portuguese | |
| 19 | #3,450 | Spain | Spanish | |
| 20 | #3,784 | Italy | Italian |
📈 Usage Statistics
Most of the sites that use SAP Customer Data Platform:
- are located in the United Kingdom
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using SAP Customer Data Platform are from the United Kingdom, Spain, and the United States.
- United Kingdom 13.2%
- Spain 10.1%
- United States 9%
- Germany 8.5%
- Italy 7.9%
- Switzerland 6.1%
- France 3.9%
- Japan 3.9%
- Belgium 3.1%
- Other 34.3%
Most SAP Customer Data Platform users speak English, Spanish, or German.
- English 46%
- Spanish 13.5%
- German 8.2%
- Italian 4.8%
- French 4.7%
- Portuguese 3.7%
- Japanese 2.5%
- Dutch 2.5%
- Serbian 1.7%
- Other 12.4%
The SAP Customer Data Platform CDP is especially popular on .com, .co.uk, and .es top-level domains.
- .com 33%
- .co.uk 7.2%
- .es 6.4%
- .de 5.6%
- .it 4.8%
- .fr 2.5%
- .be 2%
- .com.br 1.8%
- .com.au 1.6%
- Other 35.1%
The primary market segments for websites utilizing SAP Customer Data Platform include business, general news, and marketing and merchandising.
- Business 16.9%
- General News 15.1%
- Marketing/Merchandising 13.1%
- Motor Vehicles 8%
- Online Shopping 7.3%
- Health 5.9%
- Entertainment 4.9%
- Fashion/Beauty 4.9%
- Sports 2.7%
- Other 21.2%
🕵️ Similar Technologies
These are some of the best SAP Customer Data Platform alternatives.
Commanders Act🆚 Compare Alternatives
Compare SAP Customer Data Platform to…
- 🕵️ Similar CDPs
- ⭐ Market leaders
- 💡 Featured alternatives
- 🔎 All options
Klaviyo
Snowplow
Segment
Salesforce Marketing Cloud💬 Frequently Asked Questions
What is the company behind SAP Customer Data Platform?
SAP Customer Data Platform is owned by SAP SE, headquartered in Walldorf, Baden-Württemberg, Germany.
Does SAP Customer Data Platform offer a free plan?
No, SAP Customer Data Platform is a paid solution.
What is the price of SAP Customer Data Platform?
The pricing for SAP Customer Data Platform starts at $140,000 per year.
Which country uses SAP Customer Data Platform the most?
The majority of SAP Customer Data Platform users are from the United Kingdom.
Who uses SAP Customer Data Platform?
According to our data, SAP Customer Data Platform is used on hundreds of sites, including such established ones as roblox.com,
olympics.com, and
nfl.com.
Do academic institutions use SAP Customer Data Platform?
Yes. In total, we know of 2 academic websites in the United States that use SAP Customer Data Platform.
How does SAP Customer Data Platform compare to its competitors?
SAP Customer Data Platform is a moderately popular customer data platform, ranking ahead of 55 other customer data platforms we track.
What are the alternatives to SAP Customer Data Platform?
Alternatives and possible competitors to SAP Customer Data Platform may include 
Adobe Experience Platform, Bloomreach, and
Emarsys.