🆚 Adobe Target vs. Optimizely

Compare technologies based on real-world usage data *

📈 Optimizely is twice as popular as Adobe Target.
🌎 Optimizely is more popular in the United States, the United Kingdom, and Australia.
🌍 Adobe Target is more popular in China, Singapore, and India.

Adobe Target

Optimizely

Type

A/B testing tool

Personalization software solution

About

Adobe Target is used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

Optimizely is a digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

It integrates a content management system with real-time personalization and audience targeting, multivariate and A/B experimentation, feature flagging and progressive rollouts, analytics and segmentation, and offers pre-built connectors for third-party systems such as Google Analytics, Salesforce, Microsoft Dynamics, Marketo, and Zapier.

Headquarters

San Jose, California, United States

New York, United States

Website

business.adobe.com

optimizely.com #18,258

Pricing

Free version ❌

$50,000/year

Free version ❌

$36,000+/year

Popularity

Determined by the number of sites using each technology.

The Optimizely personalization software solution is 2.1 times more popular than Adobe Target.

Total websites

Market share

A/B Testing

Personalization

Popularity by country

Determined by the number of sites detected from each country.

Optimizely is more popular in the United States, the United Kingdom, and Australia, while Adobe Target is more popular in China, Singapore, and India.

United States

United Kingdom

Australia

Germany

Canada

Spain

Netherlands

Sweden

Switzerland

France

Awards

⭐ 4th most popular in Austria in the A/B Testing category.
⭐ 5th most popular in Spain in the A/B Testing category.
⭐ 6th most popular in Switzerland in the A/B Testing category.
⭐ 6th most popular in Belgium in the A/B Testing category.
⭐ 6th most popular in Austria in the Personalization category.

🥈 Second most popular in the United States in the Feature Management category.
🥈 Second most popular in the United Kingdom in the Feature Management category.
🥈 Second most popular in Australia in the Feature Management category.
🥈 Second most popular in Canada in the Feature Management category.
🥈 Second most popular in Sweden in the A/B Testing category.

Popularity by domain category

Determined by the number of sites in each category.

Optimizely is more popular among sites focused on business, finance and banking, and online shopping, while Adobe Target is more commonly used on motor vehicles and recreation and hobbies sites.

Business

Finance/Banking

Online Shopping

Marketing/Merchandising

Health

Travel

Internet Services

Education/Reference

Software/Hardware

Fashion/Beauty