🆚 Braze vs. CleverTap

Type

Marketing automation platform
Marketing automation platform

About

Braze is a customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.

It provides real-time data unification and activation, drag-and-drop journey orchestration with triggers and experimentation, AI-driven decisioning and personalization, and cross-channel messaging across email, SMS, push, in-app, web and ads with analytics and segmentation tools.

CleverTap is a customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn.

It offers real-time behavioral analytics, AI-powered and predictive segmentation, omnichannel messaging across more than a dozen channels, lifecycle automation, deep event tracking and cohort analysis, unified customer profiles from multiple data sources, and APIs and SDKs for integration.

Headquarters

New York, United States
San Francisco, California, United States

Website

Pricing

Free version ❌Free 14-day trial
$30,000+/year
Free version ❌Free 30-day trial
$75+/month

Categories

Marketing Automation › Rank #25
Marketing Automation › Rank #49
Personalization › Rank #19
Personalization › Rank #40
Analytics › Rank #117

Popularity

Determined by the number of sites using each technology.

The Braze marketing automation platform is 2.7 times more popular than CleverTap.
Total websites

Market share

Marketing Automation
Personalization

Popularity by country

Determined by the number of sites detected from each country.

Braze is more popular in the United States, Australia, and the United Kingdom, while CleverTap is more popular in India, Indonesia, and the United Arab Emirates.
United States
India
Australia
United Kingdom
Germany
Korea
Finland
Switzerland
Canada
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Braze is more popular than CleverTap in all market segments.
Online Shopping
Marketing/Merchandising
General News
Entertainment
Business
Travel
Fashion/Beauty
Restaurants
Finance/Banking
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#2,083
#2,271
#2,390
View more ➝

See also

🗃️ About This Data