🆚 CleverTap vs. Salesforce Marketing Cloud
- 📈 Salesforce Marketing Cloud is much more popular than CleverTap.
- 🌎 Salesforce Marketing Cloud is more popular in the United States, Japan, and the United Kingdom.
- 🌍 CleverTap is more popular in India, Indonesia, and Kuwait.
CleverTap
Salesforce Marketing CloudType
About
CleverTap is a customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn.
It offers real-time behavioral analytics, AI-powered and predictive segmentation, omnichannel messaging across more than a dozen channels, lifecycle automation, deep event tracking and cohort analysis, unified customer profiles from multiple data sources, and APIs and SDKs for integration.
Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.
It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in India in the Personalization category.
- ⭐ 6th most popular in India in the Marketing Automation category.
- 🔥 15th most popular in India in the Analytics category.
- 🥇 Most popular in Japan in the Push Notifications category.
- 🥇 Most popular in Japan in the Marketing Automation category.
- 🥇 Most popular in Japan in the Personalization category.
- 🥇 Most popular in Japan in the CDP category.
- 🥈 Second most popular in the United States in the Push Notifications category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,653,460 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.