🆚 CleverTap vs. Google Analytics

Compare technologies based on real-world usage data *

📈 Google Analytics is much more popular than CleverTap.
🌍 Google Analytics is more popular in all countries.
⭐ CleverTap is particularly popular in India.

Google Analytics

Type

Conversion optimization tool

Web analytics tool

About

CleverTap is a customer engagement and retention platform that helps businesses analyze user behavior, unify profiles, automate campaigns, and target audiences across multiple channels to increase app interaction and reduce churn.

It offers real-time behavioral analytics, AI-powered and predictive segmentation, omnichannel messaging across more than a dozen channels, lifecycle automation, deep event tracking and cohort analysis, unified customer profiles from multiple data sources, and APIs and SDKs for integration.

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Headquarters

San Francisco, California, United States

Mountain View, California, United States

Website

clevertap.com #51,988

analytics.google.com

Pricing

Free version ❌Free 30-day trial

$75+/month

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Categories

Conversion Optimization › Rank #76

Analytics › Rank #112

Analytics › Rank #1

Personalization › Rank #39

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 3,425 times more popular than CleverTap.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than CleverTap in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Italy

Netherlands

Australia

India

Awards

⭐ 4th most popular in India in the Personalization category.
⭐ 5th most popular in India in the Conversion Optimization category.
🔥 15th most popular in India in the Analytics category.

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than CleverTap in all market segments.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name

Rank

moneycontrol.com

#434

#609

#2,083

#2,271

#2,787

Name

Rank

#2

#4

#5

#12

#15

Compare alternatives

Technologies with similar characteristics.

See also

CleverTap technology profile

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.