🆚 eBay vs. Tmall
- 📈 eBay is three times more popular than Tmall.
- 🌎 eBay is more popular in the United States, the United Kingdom, and Germany.
- 🌍 Tmall is more popular in China, Hong Kong, and Indonesia.
Statistics based on 3.6M+ analyzed websites. About this data
Type
Online marketplace
Online marketplace
About
eBay is a global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.
It offers a choice of listing formats, including auctions and buy-it-now, buyer and seller protections, including refund and dispute handling, and integrated payments that accept cards, PayPal,
Apple Pay,
Google Pay, and other local options.
Tmall is a Chinese platform for business-to-consumer online retail.
Headquarters
San Jose, California, United States
Hangzhou, China
Categories
Marketplaces › Rank #4
Marketplaces › Rank #10
Popularity
Determined by the number of sites using each technology.
The eBay marketplace is 2.6 times more popular than Tmall.
Total websites
Market share
Marketplaces
Popularity by country
Determined by the number of sites detected from each country.
eBay is more popular in the United States, the United Kingdom, and Germany, while Tmall is more popular in China, Hong Kong, and Indonesia.
United States
China
United Kingdom
Germany
Hong Kong
Italy
Australia
Indonesia
Canada
France
Awards
- 🥈 Second most popular in the United Kingdom in the Marketplaces category.
- 🥈 Second most popular in Italy in the Marketplaces category.
- 🥈 Second most popular in Australia in the Marketplaces category.
- 🥉 Third most popular in Germany in the Marketplaces category.
- 🥉 Third most popular in France in the Marketplaces category.
- 🥈 Second most popular in Hong Kong in the Marketplaces category.
- 🥉 Third most popular in China in the Marketplaces category.
- ⭐ 5th most popular in Indonesia in the Marketplaces category.
Popularity by domain category
Determined by the number of sites in each category.
eBay is more popular among sites focused on online shopping, marketing and merchandising, and business, while Tmall is more commonly used on fashion and beauty sites.
Online Shopping
Marketing/Merchandising
Business
Blogs/Wiki
Entertainment
Software/Hardware
Internet Services
Portal Sites
Education/Reference
Forum/Bulletin Boards
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,629,123 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.




