🆚 Google Analytics vs. Improvely

📈 Google Analytics is much more popular than Improvely.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.3M+ analyzed websites. About this data

Google Analytics

Improvely

Type

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Improvely is a marketing analytics platform that provides conversion tracking and click fraud monitoring to measure the effectiveness of online advertising campaigns.

It tracks clicks, visits, conversions, revenue, and ROI across channels such as PPC ads, banners, email, and affiliate links, builds visitor profiles with full conversion paths, offers funnel reports and A/B split testing, and detects suspicious clicks using IP, location, and activity analysis.

Headquarters

Mountain View, California, United States

Cary, North Carolina, United States

Website

analytics.google.com

improvely.com #11,855

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360$50,000+/year

Free version ❌Free 14-day trial

Freelancer
(10K visits)$29/month

Startup
(50K visits)$79/month

Small Agency
(100K visits)$149/month

Large Agency
(250K+ visits)$299+/month

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 10,476 times more popular than Improvely.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Improvely in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

⬆️ 25th most popular in the United States in the Fraud Prevention category.
⬆️ 122nd most popular in the United States in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Improvely in all market segments.

Business

Marketing/Merchandising

Online Shopping

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12

#15

Name

Rank

#11,855

#118,230

#152,189

#161,389

#213,145