🆚 Google Analytics vs. Leadfeeder

📈 Google Analytics is much more popular than Leadfeeder.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.5M+ analyzed websites. About this data

Google Analytics

Leadfeeder

Type

Web analytics tool

Identity resolution software

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Leadfeeder is a B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic.

It identifies companies using IP-based recognition, tracks page views and buying intent, provides more than 50 behavioral and firmographic filters, and helps find relevant contacts with verified business data.

Headquarters

Mountain View, California, United States

Karlsruhe, Germany

Website

analytics.google.com

leadfeeder.com #438,332

Pricing

Free version ✔️ 14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360 $50,000+/year

Free version ✔️ 7-day visitor history, 100 companies/month

Discover
(50 companies, 50 credits) $113/month

Activate
(1K companies, 200 credits) $527/month

Scale
(2K companies, 1K credits) $7,188/year

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 240 times more popular than Leadfeeder.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Leadfeeder in all countries.

United States

Japan

United Kingdom

Germany

France

Spain

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in France in the Analytics category.

🥇 Most popular in the United Kingdom in the Lead Generation category.
🥇 Most popular in the United Kingdom in the Identity Resolution category.
🥇 Most popular in Finland in the Identity Resolution category.
🥇 Most popular in Sweden in the Lead Generation category.
🥇 Most popular in Sweden in the Identity Resolution category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Leadfeeder in all market segments.

Business

Blogs/Wiki

Education/Reference

Internet Services

Marketing/Merchandising

Entertainment

Travel

Health

General News

Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12

#15

Name

Rank

#127

#6,214

#6,757

#7,696

#8,949