🆚 Google Analytics vs. LiveRamp

📈 Google Analytics is much more popular than LiveRamp.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.5M+ analyzed websites. About this data

Google Analytics

LiveRamp

Type

Web analytics tool

Identity resolution software

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

LiveRamp is a data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems.

It uses the RampID identifier to link offline and online data across devices and channels, enables privacy-focused data collaboration through secure data clean rooms, and supports audience activation across hundreds of media platforms and ad networks.

Headquarters

Mountain View, California, United States

San Francisco, California, United States

Website

analytics.google.com

liveramp.com #156,135

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360$50,000+/year

Free version ❌

$5,000+/month

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 377 times more popular than LiveRamp.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than LiveRamp in all countries.

United States

Japan

United Kingdom

Germany

France

Spain

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in France in the Analytics category.

🥇 Most popular in Italy in the Identity Resolution category.
🥇 Most popular in Japan in the Lead Generation category.
🥇 Most popular in Japan in the Identity Resolution category.
🥈 Second most popular in Australia in the Identity Resolution category.
🥈 Second most popular in Brazil in the Identity Resolution category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than LiveRamp in all market segments.

Business

Marketing/Merchandising

Online Shopping

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12

#15

Name

Rank

#15

#50

#67

#78

#113