🆚 Google Analytics vs. Singular

📈 Google Analytics is much more popular than Singular.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.3M+ analyzed websites. About this data

Google Analytics

Singular

Type

Web analytics tool

Marketing attribution platform

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Singular is a marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention.

It aggregates cost and ad spend from thousands of sources, unifies data across mobile apps, web, social, email, and TV, and offers cross-device attribution to map complete customer journeys. It includes a fraud prevention suite with over 50 detection methods (such as click hijacking, fake installs, Android install receipt validation), pre-attribution fraud blocking, custom rules, and real-time alerts to protect ad budgets.

Headquarters

Mountain View, California, United States

Palo Alto, California, United States

Website

analytics.google.com

singular.net #568,810

Pricing

Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 4 360$50,000+/year

Free version ✔️15,000 paid conversions

Growth$0.05/conversion

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 5,861 times more popular than Singular.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Singular in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

🔥 16th most popular in the United States in the Marketing Attribution category.
⬆️ 22nd most popular in the United States in the Fraud Prevention category.
⬆️ 115th most popular in the United States in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Singular in all market segments.

Business

Marketing/Merchandising

Online Shopping

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12

#15

Name

Rank

#23

#117

#178

#231

#544