🆚 Google Analytics vs. Triple Whale

📈 Google Analytics is much more popular than Triple Whale.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.5M+ analyzed websites. About this data

Google Analytics

Triple Whale

Type

Web analytics tool

Marketing attribution platform

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Triple Whale is a cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data.

It provides attribution modeling, profit and revenue tracking, customer segmentation, creative performance analysis, forecasting, and a Moby AI assistant for natural-language analysis of marketing and store performance data.

Headquarters

Mountain View, California, United States

Columbus, Ohio, United States

Website

analytics.google.com

triplewhale.com #72,084

Pricing

Free version ✔️ 14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360 $50,000+/year

Free version ✔️ 10 users, 12-month data storage and retention

Foundation $549/month

Automate $1,349/month

Enterprise Custom

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 194 times more popular than Triple Whale.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Triple Whale in all countries.

United States

Japan

United Kingdom

Germany

France

Spain

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in France in the Analytics category.

🥇 Most popular in the United States in the Marketing Attribution category.
🥇 Most popular in the United Kingdom in the Marketing Attribution category.
🥇 Most popular in Australia in the Marketing Attribution category.
🥇 Most popular in Canada in the Marketing Attribution category.
🥇 Most popular in the Netherlands in the Marketing Attribution category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular among sites focused on business, blogs and wiki, and education and reference, while Triple Whale is more commonly used on online shopping sites.

Business

Blogs/Wiki

Education/Reference

Internet Services

Marketing/Merchandising

Entertainment

Travel

Health

General News

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12

#15

Name

Rank

#3,606

#5,396

#7,231

#8,600

#8,964