🆚 Google Analytics vs. Umami
- 📈 Google Analytics is much more popular than Umami.
- 🌍 Google Analytics is more popular in all countries.
Type
About
Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.
It supports event-based tracking, real-time reports, integration with 
Google Ads, e-commerce reporting, and provides customizable visitor segmentation.
Umami is an open-source, privacy-focused web analytics tool that acts as a lightweight alternative to 
Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.
It offers cookieless tracking, real-time dashboards, custom event tracking, multi-site support, full self-hosting with complete data ownership, and advanced segmentation and cohort analysis tools available since version 3.
Headquarters
analytics.google.comPricing
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the Analytics category.
- 🥇 Most popular in Japan in the Analytics category.
- 🥇 Most popular in the United Kingdom in the Analytics category.
- 🥇 Most popular in Germany in the Analytics category.
- 🥇 Most popular in Spain in the Analytics category.
- 🔥 12nd most popular in China in the Analytics category.
- 🔥 14th most popular in France in the Analytics category.
- 🔥 16th most popular in Vietnam in the Analytics category.
- 🔥 18th most popular in Poland in the Analytics category.
- 🔥 19th most popular in Norway in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Microsoft Clarity
Hotjar
HubSpot Analytics
Matomo
Plausible
Rybbit🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,406,701 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.