🆚 Kit vs. Klaviyo

Compare technologies based on real-world usage data *

Type

Email marketing platform
Marketing automation platform

About

Kit (formerly ConvertKit) is an email marketing and creator-focused platform that helps creators build and monetize their audiences.

It offers tagging and segmentation of subscribers, landing pages and opt-in forms, a visual automation builder for workflows, and tools for selling digital products, subscriptions, and paid newsletters.

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

Headquarters

Boise, Idaho, United States
Boston, Massachusetts, United States

Website

Pricing

Free version ✔️Free for newsletters with up to 10,000 subscribers, includes Kit branding
Creator
1K subscribers$39/month
3K subscribers$59/month
5K subscribers$89/month
10K subscribers$139/month
25K subscribers$199/month
Creator Pro
1K subscribers$79/month
3K subscribers$99/month
5K subscribers$139/month
10K subscribers$189/month
25K subscribers$279/month
Free version ✔️500 emails + 150 SMS credits per month
Email
(15K emails)
$45+/month
Email and SMS
(5K emails + 100 SMS credits)
$20+/month
Marketing Analytics$100+/month
Advanced Klaviyo Data Platform$500+/month
Customer Agent
(75+ AI conversations)
$50+/month
Price per SMS
USA$0.012-
Canada$0.036-
Australia$0.048-
UK$0.05-
Spain$0.06-
Italy$0.084-
Ireland$0.0903
Germany$0.1122

Categories

Email Marketing › Rank #9
Email Marketing › Rank #2
Marketing Automation › Rank #7
Marketing Automation › Rank #2
Lead Generation › Rank #2
CDP › Rank #1
Push Notifications › Rank #1

Popularity

Determined by the number of sites using each technology.

The Klaviyo marketing automation platform is 9 times more popular than Kit.
Total websites

Market share

Email Marketing
Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Klaviyo is more popular in the United States, the United Kingdom, and Australia, while Kit is more popular in Taiwan, Iran, and Saint Helena.
United States
United Kingdom
Australia
Germany
Canada
France
Netherlands
Denmark
Italy
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Klaviyo is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Kit is more commonly used on blogs and wiki sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Blogs/Wiki
Sports
Health
Entertainment
Recreation/Hobbies
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#13,488
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.