🆚 Listrak vs. Salesforce Marketing Cloud

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Marketing automation platform

About

Listrak is a cross-channel marketing automation platform designed for the retail industry.

Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.

Headquarters

Lititz, Pennsylvania, United States
San Francisco, California, United States

Website

Pricing

Free version ❌
Custom
Free version ❌
Marketing Cloud
Starter$25/user/month
Growth Edition$18,000/year
Advanced Edition$39,000/year
Add-ons
Salesforce Personalization$96,000/year
Marketing Intelligence$120,000/year
Loyalty Management$240,000/year

Categories

Marketing Automation › Rank #35
Marketing Automation › Rank #5
Email Marketing › Rank #36
CDP › Rank #23
CDP › Rank #4
Identity Resolution › Rank #15
Personalization › Rank #4
Push Notifications › Rank #4

Popularity

Determined by the number of sites using each technology.

The Salesforce Marketing Cloud platform is 12 times more popular than Listrak.
Total websites

Market share

Marketing Automation
CDP

Popularity by country

Determined by the number of sites detected from each country.

Salesforce Marketing Cloud is more popular than Listrak in all countries.
United States
Japan
United Kingdom
Australia
Germany
Canada
France
Spain
Italy
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Salesforce Marketing Cloud is more popular among sites focused on business, online shopping, and marketing and merchandising, while Listrak is more commonly used on weapons sites.
Business
Online Shopping
Marketing/Merchandising
Software/Hardware
Finance/Banking
Education/Reference
Fashion/Beauty
Health
Internet Services
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#13,576
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.