🆚 Salesforce Marketing Cloud vs. Zeta Marketing Platform

Compare technologies based on real-world usage data *

📈 Salesforce Marketing Cloud is much more popular than Zeta Marketing Platform.
🌎 Salesforce Marketing Cloud is more popular in the United States, the United Kingdom, and Japan.
🌍 Zeta Marketing Platform is more popular in Hungary, Slovakia, and Paraguay.

Type

Marketing automation platform

About

Salesforce Marketing Cloud is a marketing platform that supports real-time customer engagement, email and marketing automation, social media engagement, SMS messaging, push notifications, and customer marketing analytics.

The Zeta Marketing Platform is an AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.

Headquarters

San Francisco, California, United States

New York, United States

Website

salesforce.com #77

zetaglobal.com #12,901

Pricing

Starter Suite$25/user/month

Growth Edition$1,500/org/month

Advanced Edition$3,250/org/month

$580,000+/year

Popularity

Determined by the number of sites using each technology.

The Salesforce Marketing Cloud platform is 9 times more popular than Zeta Marketing Platform.

Total websites

Market share

Marketing Automation

CDP

Popularity by country

Determined by the number of sites detected from each country.

Salesforce Marketing Cloud is more popular in the United States, the United Kingdom, and Japan, while Zeta Marketing Platform is more popular in Hungary, Slovakia, and Paraguay.

United States

United Kingdom

Japan

Australia

Canada

Germany

France

Netherlands

Italy

Spain

Awards

🥇 Most popular in Japan in the Marketing Automation category.
🥇 Most popular in Japan in the Personalization category.
🥇 Most popular in Japan in the CDP category.
🥈 Second most popular in Japan in the Push Notifications category.
🥈 Second most popular in Australia in the Push Notifications category.

⭐ 9th most popular in Italy in the CDP category.
🔥 11st most popular in Italy in the Marketing Automation category.
🔥 12nd most popular in the United States in the CDP category.
🔥 16th most popular in the United Kingdom in the CDP category.
🔥 19th most popular in the United States in the Marketing Automation category.

Popularity by domain category

Determined by the number of sites in each category.

Salesforce Marketing Cloud is more popular among sites focused on business, marketing and merchandising, and online shopping, while Zeta Marketing Platform is more commonly used on motor vehicles sites.

Business

Marketing/Merchandising

Online Shopping

Software/Hardware

Education/Reference

Finance/Banking

Internet Services

Health

Fashion/Beauty

Real Estate