⚡ Marketing Automation
Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.
According to our data, marketing automation platforms are used on 5.9% of all websites.
91.9% of these sites use only one marketing automation platform, 7.1% use two, and 1% use three or more of them.
⭐ Most Popular in 2026
The following chart shows the leading marketing automation platforms in 2026, based on market share.
The most popular is Mailchimp , which dominates the market with an overwhelming 52% share. It is followed by Klaviyo with 16.6% and Constant Contact with 5.4%.
You can also drill down by country:
🚀 Country Highlights
Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.
✨ Best Marketing Automation Platforms
Below is a more detailed list of the top 25 of the 81 marketing automation platforms we track, ranked by their market share.
Rank Name Market share
1
Mailchimp
Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.
Free $13+/month
52%
2
Klaviyo
Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.
Free $45+/month
16.6%
3
Constant Contact
Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing.
$12+/month
5.4%
4
Brevo
Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.
Free $9+/month
3.7%
5
Salesforce Marketing Cloud
San Francisco, California, United States A marketing platform that supports real-time customer engagement, email and marketing automation, social media engagement, SMS messaging, push notifications, and customer marketing analytics.
$25+/user/month
2.9%
6
Avada Commerce
Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores.
Free $16+/month
2.5%
7
Kit
Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences.
Free $39+/month
2.1%
8
RD Station
Florianópolis, Santa Catarina, Brazil A Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads.
$18+/month
1.9%
9
Marketo Engage
San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences.
$40,000+/year
1.8%
10
Attentive
New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns.
$4,000+/year
1.7%
11
LeadConnector
Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications.
$$$
1.6%
12
Omnisend
London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.
Free $20+/month
1.4%
13
Dotdigital
London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.
$$$
1.2%
14
Acquia
Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.
$$$
0.9%
15
GetResponse
Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.
$19+/month
0.9%
16
Privy
Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars.
$30+/month
0.9%
17
Oracle Eloqua
Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns.
$2,000+/month
0.8%
18
HighLevel
Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard.
$97+/month
0.6%
19
SALESmanago
Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications.
$$$
0.6%
20
Drip
Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach.
$39+/month
0.5%
21
Keap
Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses.
$299+/month
0.5%
22
Postscript
Scottsdale, Arizona, United States An SMS marketing and sales tool focused on Shopify stores.
$25+/month
0.5%
23
SendPulse
New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications.
Free $15+/month
0.5%
24
Braze
New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.
$30,000+/year
0.5%
25
Justuno
Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior.
Free $39+/month
0.4%
Data is based on the analysis of 3,040,870 websites.
Statistics were last calculated on
February 3, 2026 .
For details, see our
methodology and
disclaimer .