⚡ Marketing Automation
Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.
According to our data, marketing automation platforms are used on 5.2% of all websites.
⭐ Most Popular in 2025
The following chart shows the leading marketing automation platforms in 2025, based on market share.
The most popular is 60.7% share.
You can also drill down by country:
🚀 Country Highlights
Here is a list of platforms that are especially popular in certain countries.Differences between global and country rankings are shown in parentheses.
✨ Best Marketing Automation Platforms
Below is a more detailed list of the top 25 of the 75 marketing automation platforms we track, ranked by their market share.
Rank Name Market share
1
Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.
Free $13+/month
60.7%
2
Boston, Massachusetts, United States A marketing automation and unified data platform with email, SMS and web push integration, form builder, customer segmentation and AI.
Free $45+/month
13.1%
3
Brevo
Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.
Free $9+/month
3.5%
4
San Francisco, California, United States A marketing platform that supports real-time customer engagement, email and marketing automation, social media engagement, SMS messaging, push notifications, and customer marketing analytics.
$25+/user/month
3.2%
5
Kit
Boise, Idaho, United States An email marketing platform for creators and small businesses.
Free $15+/month
2.2%
6
Marketo Engage
San Jose, California, United States An AI-powered marketing automation platform that enables marketers to deliver personalized, multichannel programs and campaigns to prospects and customers.
$40,000+/year
2.1%
7
Avada Commerce
Singapore A marketing automation platform specialized for Shopify and Magento.
Free $16+/month
2%
8
RD Station
Florianópolis, Santa Catarina, Brazil A Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads.
$18+/month
2%
9
LeadConnector
Dallas, Texas, United States A marketing automation platform with AI and Zapier integration.
$$$
1.9%
10
Attentive
New York, United States An AI-powered SMS and email marketing platform.
$4,000+/year
1.5%
11
Dotdigital
London, United Kingdom A marketing automation platform that allows users to automate cross-channel campaigns, create personalized, dynamic messages, and track campaign performance in real time.
$$$
1.2%
12
Omnisend
London, United Kingdom A marketing automation platform designed for e-commerce businesses of all sizes.
Free $16+/month
1.2%
13
Acquia
Boston, Massachusetts, United States A digital experience platform that provides a suite of cloud-based tools to help companies create, manage, and optimize their online presence.
$$$
1.1%
14
Austin, Texas, United States A marketing automation platform that enables companies to orchestrate personalized campaigns across channels at scale.
$2,000+/month
0.9%
15
Privy
Boston, Massachusetts, United States An email and SMS marketing platform with conversion optimization widgets such as popups, spin-to-win wheel and free shipping bar.
$30+/month
0.8%
16
Gdansk, Poland A marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.
$19+/month
0.7%
17
HighLevel
Dallas, Texas, United States An all-in-one marketing and sales platform for agencies and marketers.
$97+/month
0.7%
18
Drip
Minneapolis, Minnesota, United States A marketing automation platform that helps e-commerce businesses grow, engage, and convert their audiences through email and on-site marketing.
$39+/month
0.6%
19
SendPulse
New York, United States A multichannel marketing automation platform that specializes in email and chatbot marketing, SMS campaigns, and web push notifications.
Free $15+/month
0.5%
20
SALESmanago
Krakow, Poland An e-commerce marketing platform that helps businesses acquire, convert, and engage more customers.
$$$
0.5%
21
Braze
New York, United States A customer engagement platform that helps brands of all sizes create personalized and targeted campaigns across various channels.
$$$
0.5%
22
Justuno
Fairfax, California, United States An AI-powered conversion automation platform for retailers looking to drive more ROI from their marketing efforts.
Free $39+/month
0.4%
23
Sailthru
Nashville, Tennessee, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers.
$$$
0.4%
24
Zeta Marketing Platform
New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.
$580,000+/year
0.4%
25
Spotler
The Hague, Netherlands A marketing and customer engagement platform specializing in email marketing and marketing automation.
£300+/month
0.4%
Data is based on the analysis of 2,575,803 websites.
Statistics were last calculated on
November 29, 2025 .
For details, see our
methodology and
disclaimer .
Brevo 3.5%
Kit 2.2%
Marketo Engage 2.1%
Avada Commerce 2%RD Station 2%
LeadConnector 1.9%
Attentive 1.5%
Dotdigital 1.2%
Omnisend 1.2%
Acquia 1.1%
SendPulse is #1 in Russia (-18)
SALESmanago is #2 in Poland (-18)
Privy
Zeta Marketing Platform