⚡ Marketing Automation in Korea

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Korea is an East Asian country with a population of around 52 million people.

According to our data, marketing automation platforms are used on 3.2% of websites from Korea.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Korea in 2026, based on market share.

The most popular is KeepGrow, which dominates the market with a substantial 57.5% share.
It is followed by IFDO with 26.6% and Mailchimp with 7.3%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 27 marketing automation platforms used on sites from Korea, ranked by their market share.

RankNameMarket share
1
KeepGrow
Seoul, Korea

A B2B SaaS marketing automation solution from South Korea.

2
IFDO
Seoul, Korea

A Korean analytics and marketing automation service.

480,000 KRW+/year
3
Mailchimp
Atlanta, Georgia, United States

A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

Free$13+/month
4
Braze
New York, United States

A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.

$30,000+/year
5
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
6
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
7
Marketo Engage
San Jose, California, United States

An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences.

$40,000+/year
8
Oracle Eloqua
Austin, Texas, United States

A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns.

$2,000+/month
9
Attentive
New York, United States

An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns.

$4,000+/year
10
Avada Commerce
Hanoi, Vietnam

A marketing automation platform designed for merchants running Shopify or Magento stores.

Free$16+/month
11
GetResponse
Gdansk, Poland

A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.

$19+/month
12
Omnisend
London, United Kingdom

A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

Free$20+/month
13
Kit
Boise, Idaho, United States

An email marketing and creator-focused platform that helps creators build and monetize their audiences.

Free$39+/month
14
Epsilon
Irving, Texas, United States

An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

$$$
15
Listrak
Lititz, Pennsylvania, United States

A cross-channel marketing automation platform designed for the retail industry.

$$$
16
Constant Contact
Waltham, Massachusetts, United States

A digital marketing platform that handles email campaigns, SMS, social media, and event marketing.

$12+/month
17
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
18
Privy
Boston, Massachusetts, United States

An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars.

$30+/month
19
Marsello
Wellington, New Zealand

An omnichannel customer loyalty and marketing platform that uses merchants' in-store and online purchase data to create smart customer lists, marketing automations, and personalized emails.

$125+/month
20
StoreYa
Ramat HaSharon, Israel

A marketing platform that offers a fully autonomous, performance-based advertising AI solution for e-commerce businesses.

$180+/month
21
Zeta Marketing Platform
New York, United States

An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.

$580,000+/year
22
LeadConnector
Dallas, Texas, United States

A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications.

$$$
23
Emplifi
Columbus, Ohio, United States

An unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies.

$2,400+/year
24
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
-
Twilio
San Francisco, California, United States

A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications.

Free$250+/month

👉 See Also

Data is based on the analysis of 25,802 websites from Korea.
Statistics were last calculated on .
For details, see our methodology and disclaimer.