⚡ Personalization in Greece

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Greece is a Southern European country with a population of around 10.3 million people.

According to our research, personalization software is used on 1.9% of websites from Greece.

⭐ Most Popular in 2026

The following chart shows the top personalization software in Greece in 2026, based on market share.

The most popular is Moosend, which dominates the market with a substantial 62.3% share.
It is followed by Adobe Experience Platform with 23.4% and VWO with 6.2%.

🚀 Highlights

Here is a list of the top software that is more popular in Greece than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Personalization Software

Below is a more detailed list of the top 25 of the 28 personalization software solutions used on sites from Greece, ranked by their market share.

RankNameMarket share
1
Moosend
Waltham, Massachusetts, United States

A cloud-based, AI-powered email marketing solution that lets you target your audience at scale.

$9+/month
2
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
3
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
4
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
5
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
6
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
7
Adobe Target
San Jose, California, United States

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

$50,000/year
8
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
9
Appier
Taipei, Taiwan

Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.

10
Salesforce Marketing Cloud
San Francisco, California, United States

A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

$25+/user/month
11
Sitefinity Insight
Burlington, Massachusetts, United States

A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection.

$$$
12
Justuno
Fairfax, California, United States

An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior.

Free$39+/month
13
Braze
New York, United States

A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels.

$30,000+/year
14
Coveo
Quebec City, Canada

An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning.

$600+/month
15
Athos Commerce
San Antonio, Texas, United States

An e-commerce search, product discovery, and AI-powered personalization platform formed through the merger of Searchspring, Klevu, and Intelligent Reach under one brand.

$699+/month
16
Shogun
Walnut, California, United States

An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools.

$39+/month
17
Yieldify
London, United Kingdom

A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences.

$$$
18
Shoplift
New York, United States

A conversion rate optimization and A/B testing platform built specifically for Shopify.

$99+/month
19
SiteSpect
Auburndale, Massachusetts, United States

A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications.

$$$
20
Dynamic Yield
Purchase, New York, United States

An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email.

$35,000/year
21
Omniconvert
Bucharest, Romania

A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys.

Free$273+/month
22
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.

$1,500/month
23
Batch
Paris, France

A customer engagement platform that enables organizations to collect and activate customer data to automate personalized marketing campaigns across multiple channels.

Free€1,000+/month
24
Kameleoon
Paris, France

An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies.

$35,000+/year
25
Algonomy
San Francisco, California, United States

A real-time customer data platform that enables personalization and algorithmic customer engagement.

👉 See Also

Data is based on the analysis of 20,568 websites from Greece.
Statistics were last calculated on .
For details, see our methodology and disclaimer.