⚡ Personalization in Ukraine

Personalization software helps businesses tailor website content, product recommendations, and marketing messages based on user behavior, demographics, and past interactions.

Ukraine is an Eastern European country with a population of around 38 million people.

According to our research, personalization software is used on 0.3% of websites from Ukraine.

⭐ Most Popular in 2026

The following chart shows the top personalization software in Ukraine in 2026, based on market share.

The most popular is Adobe Experience Platform, which dominates the market with a substantial 50.5% share.
It is followed by VWO with 22.7% and Adobe Target with 5.2%.

Adobe Experience Platform 50.5%
VWO 22.7%
Adobe Target 5.2%
Optimizely 5.2%
Dotdigital 4.1%
Dynamic Yield 4.1%
Salesforce Marketing Cloud 3.1%
Synerise 3.1%
Justuno 2.1%
Acquia 2.1%
Proof 2.1%
Appier 1%
Shoplift 1%
Insider 1%
ActiveCampaign 1%

🚀 Highlights

Here is a list of the top software that is more popular in Ukraine than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Adobe Target ^(-6)
4. Optimizely ^(-1)
5. Dotdigital ^(-2)
6. Dynamic Yield ^(-19)
8. Synerise ^(-44)
9. Justuno ^(-7)
11. Proof ^(-27)
12. Appier ^(-38)
13. Shoplift ^(-4)
14. Insider ^(-10)

✨ Best Personalization Software

Below is a more detailed list of 20 personalization software solutions used on sites from Ukraine, ranked by their market share.

Rank	Name	Market share
1	Adobe Experience Platform San Jose, California, United States Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation. $$$	50.5%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	22.7%
3	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	5.2%
4	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	5.2%
5	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	4.1%
6	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	4.1%
7	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	3.1%
8	Synerise Kraków, Poland An AI-driven behavioral data and marketing automation platform designed to collect, analyze, personalize and act on customer data. $$$	3.1%
9	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	2.1%
10	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	2.1%
11	Proof Austin, Texas, United States A social proof marketing platform that helps users build visitors' trust, create urgency, and increase conversions with hot streaks, live visitor count, and recent activity widgets. $29+/month	2.1%
12	Appier Taipei, Taiwan Offers a real-time customer data platform, an AI-powered personalization cloud, and a suite of marketing tools for ad retargeting, user acquisition, and customer engagement.	1%
13	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1%
14	Insider Istanbul, Turkey A platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel. $4,800+/month	1%
15	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	1%
16	Coveo Quebec City, Canada An extensible cloud-based search, recommendation, and personalization platform that uses AI and machine learning. $600+/month	1%
17	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1%
18	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	1%
19	Bloomreach Mountain View, California, United States Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution. $$$	1%
20	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	1%

👉 See Also

🌎 Personalization in other countries

Data is based on the analysis of 33,013 websites from Ukraine.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.