⚡ Advertising in Malaysia

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our research, online advertising platforms are detected on 13.5% of websites from Malaysia.

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Malaysia in 2026, based on market share.

The most popular is Google AdSense with an impressive share of 43.5%, followed by Google Ads with 40.5% and Google AdSense for Platforms with 13.9%.

Google AdSense 43.5%
Google Ads 40.5%
Google AdSense for Platforms 13.9%
Google Ad Manager 8%
LinkedIn Ads 7.2%
Microsoft Advertising 2.9%
Ezoic 2.4%
Google AdSense for Domains 2.2%
Google Marketing Platform 2%
The Trade Desk 1.5%
MGID 1.4%
Adobe Advertising 1.4%
Quantcast 1.2%
Criteo 1.2%
Taboola 1.2%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Google AdSense for Platforms ^(-2)
4. Google Ad Manager ^(-3)
7. Ezoic ^(-1)
9. Google Marketing Platform ^(-3)
10. The Trade Desk ^(-6)
11. MGID ^(-28)
12. Adobe Advertising ^(-2)
17. Teads ^(-13)
18. Magnite ^(-3)
19. Yahoo Advertising ^(-14)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 89 online advertising platforms used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	43.5%
2	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	40.5%
3	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	13.9%
4	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	8%
5	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	7.2%
6	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	2.9%
7	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	2.4%
8	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	2.2%
9	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	2%
10	The Trade Desk Ventura, California, United States A programmatic demand-side platform that helps marketers reach their audiences across channels using data.	1.5%
11	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	1.4%
12	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	1.4%
13	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	1.2%
14	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	1.2%
15	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.2%
16	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	1.1%
17	Teads New York, United States A global omnichannel ad monetization platform.	1%
18	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1%
19	Yahoo Advertising New York, United States A pay-per-click digital advertising platform.	0.9%
20	PubMatic Redwood City, California, United States A supply-side programmatic advertising platform.	0.7%
21	Amazon Ad Server Seattle, Washington, United States A global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.	0.7%
22	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	0.7%
23	AdRoll San Francisco, California, United States A digital advertising platform with an AI-powered bidding engine, dynamic personalization, and advanced audience modeling and targeting. $36+/month	0.7%
24	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.7%
25	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.6%

👉 See Also

🌎 Advertising in other countries

Data is based on the analysis of 9,736 websites from Malaysia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.