⚡ Analytics in Bulgaria

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our statistics, web analytics tools are used on 45.5% of websites from Bulgaria.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Bulgaria in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 85.1% share.
It is followed by Cloudflare Web Analytics with 13.1% and Jetpack Stats with 4.6%.

Google Analytics 85.1%
Cloudflare Web Analytics 13.1%
Jetpack Stats 4.6%
Hotjar 3.2%
MonsterInsights 2.9%
Gemius 2.8%
Microsoft Clarity 2.8%
Yandex.Metrica 2.5%
Statcounter 2.2%
Matomo 2%
HubSpot Analytics 1.2%
Adobe Analytics 1.2%
Quantcast 0.7%
Histats 0.7%
Clicky 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Hotjar ^(-3)
5. MonsterInsights ^(-3)
6. Gemius ^(-47)
9. Statcounter ^(-3)
12. Adobe Analytics ^(-3)
13. Quantcast ^(-4)
14. Histats ^(-2)
15. Clicky ^(-10)
17. Plausible ^(-2)
18. Contentsquare ^(-30)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 87 web analytics tools used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	85.1%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	13.1%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	4.6%
4	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	3.2%
5	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.9%
6	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	2.8%
7	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.8%
8	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	2.5%
9	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	2.2%
10	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	2%
11	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	1.2%
12	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	1.2%
13	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.7%
14	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.7%
15	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.4%
16	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	0.4%
17	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	0.2%
18	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.2%
19	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.2%
20	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.2%
21	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	0.2%
22	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.2%
23	Smartlook San Jose, California, United States An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels. Free$55+/month	0.2%
24	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.1%
25	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.1%

👉 See Also

🌎 Analytics in other countries

Data is based on the analysis of 12,911 websites from Bulgaria.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.