📈 Web Analytics Tools Ranked #26–#50 in the United Kingdom

See the Top 25

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

The following list shows the web analytics tools ranked from 26th to 50th out of 162 used on websites in the United Kingdom.

RankNameMarket share
26
Contentsquare
Paris, France

A digital experience analytics platform designed to increase engagement and conversions.

$75,000+/year
27
Metricool
Madrid, Spain

A social media management and analytics tool that allows you to analyze, schedule, and manage social media content.

Free$22+/month
28
Independent Analytics
Philadelphia, Pennsylvania, United States

A GDPR-friendly website analytics plugin made exclusively for WordPress.

Free$54+/year
29
Yandex.Metrica
Moscow, Russia

A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior.

Free300,000 RUB+/month
30
ZoomInfo WebSights
Vancouver, Washington, United States

A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website.

Free$15,000+/year
31
Parse.ly
New York, United States

The analytics platform built for content creators, giving them the tools to understand content performance.

$$$
32
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
33
Piano
Amsterdam, Netherlands

A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics.

$$$
34
Comscore
Reston, Virginia, United States

A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers.

Free$799+/month
35
WPMU Analytics
Melbourne, Australia

A WordPress solution that tracks page views, traffic sources, top pages and bounce rate.

$36+/year
36
Smartlook
San Jose, California, United States

An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels.

Free$55+/month
37
Integral Ad Science
New York, United States

A global media measurement and optimization platform that analyzes the value of digital advertising placements.

$$$
38
Umami
San Francisco, California, United States

An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

FreeOpen source$20+/month
39
Gauges
San Francisco, California, United States

A real-time web analytics software that tracks website visits based on location, referrer, and landing page.

$6+/month
40
LiveRamp
San Francisco, California, United States

A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems.

$5,000+/month
41
PayPal Marketing Solutions
San Jose, California, United States

A suite of marketing and analytics tools from PayPal that helps merchants analyze shopper behavior and increase conversion through targeted on-site messaging.

Legacy
42
Amplitude
San Francisco, California, United States

A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps.

Free$49+/month
43
Mixpanel
San Francisco, California, United States

A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications.

Free$140+/month
44
AppsFlyer
San Francisco, California, United States

A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

Free$0.07+/conversion
45
Leadinfo
Capelle aan den IJssel, Netherlands

A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects.

$107+/month
46
PostHog
San Francisco, California, United States

An open-source product analytics platform available as a self-hosted deployment or managed cloud service.

FreeOpen source$$$
47
Zoho PageSense
Chennai, India

A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests.

$20+/month
48
Metorik
Melbourne, Victoria, Australia

A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify.

$20+/month
49
Nosto
Helsinki, Finland

An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences.

$$$
50
Fullstory
Atlanta, Georgia, United States

A behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

Free$14,000+/year

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